In this presentation you will not learn anything about building a website with Joomla!. You won't even learn anything about writing an extension or coding a template! Instead you will hear the trials and tribulations, the battles and compromises, the guidelines and procedures that took place when deciding on the name Joomla! You'll hear about the three final choices, the initial reactions and the lessons to be learned when choosing a name for a new project. Instead of the name you have come to love (or hate) it could easily have been something that sounded like a Russian battleship.