In math, x represents a variable to be solved for. in business, the x we must solve for is the experience we want to give our customers. In his latest book, best-selling author Brian Solis argues that the advent of the “always on” world means that customer experience is now 100% of your brand. Brands that want to survive in the future of business must place the creation and cultivation of meaningful experiences at the forefront of their strategy.
Rarely—very rarely—a book emerges that changes the way you think about books. Brian solis’ new book turns the business book trope on its ear. the most striking disruption is its form: this is a book that looks and feels more like an ipad app. X is a complete overview of why customer experience is the fundamental differentiator in business.