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The Connected Consumer and the New Decision-Making Cycle
Gen C will challenge your entire approach to
customer engagement today.
1 2 3 4 5
Gen C weaves an
interesting web
Generation C and
the dynamic
customer journey
Customers get buy
with a little help from
their friends
C change in
consumerism:
A new bi-directional
approach is needed
In summary: The
connected marketer
2

Published in: Business

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