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The Connected Consumer and the New Decision-Making Cycle
Earning customer attention isn’t toggling a switch
on and off through traditional marketing campaigns; it
is perpetually engaging them. The blaring noise that
customers continually experience has forced them
to adapt how they spend their attention. Second
nature acts as a defense mechanism to tune out
the constant barrage of marketing messages and
clever campaigns. Awareness at the top of the
funnel is more elusive but critical.
For the sake of this discussion, let’s assume that
everyone understands the value of the funnel to attract
customers and invest in long-term relationships. What
happens if businesses are investing their time and
resources in the wrong places? What if where we think
we can impress upon customers or get them to notice
us is not at all where their attention is actually focused?
What happens if businesses are investing their time and resources in the wrong places?
Generation C
weaves an interesting web
Generation C and the
dynamic customer journey
Customers get buy with a
little help from their friends
C change in consumerism:
A new bi-directional approach
is needed
In summary:
The connected marketer 11
What if where we think we can impress upon customers or get them to notice us is not at all
where their attention is actually focused?

Published in: Business

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