With every day that passes, it seems that we’re introduced to yet another mobile device or new social network or must-have mobile app. Welcome to the digital lifestyle. Your price of admission, though, isn’t inexpensive. You’re connected, always on, and that’s OK. You probably have huge amounts of demographic data about your customers—most smart marketers do. But that kind of information only goes so far. In today’s human-powered networks, personal insight and interests are playing a much bigger role in how we understand our customers. Read this ebook to find out how you can understand conversations your consumers are having about your brand in order to engage this connected generation, learn what makes them loyal, and adapt your business approach.