Created in partnership between Brian Solis and Strongview, this eBook spells out what today’s digital-savvy consumers expect from the brands they engage with and how marketers can step up to meet their needs. Learn why contextual marketing is key to earning consumer attention and how leading companies are leveraging new technologies to nurture lasting customer relationships.
Why today’s connected consumers expect inspired brand engagements
How technology plus empathy create contextually relevant communications
Step-by-step breakdown of real-world contextual brand engagements that work