Social Media in the NOAA/NWS Pacific Region


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Social Media in the NOAA/NWS Pacific Region

  1. 1. Social Media in the NOAA/NWS Pacific Region Brian Shiro March 22, 2010
  2. 2. <ul><li>“ My Administration is committed to creating an unprecedented level of openness in government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in government.” President Barrack Obama January 21, 2009 </li></ul>
  3. 3. Open Government Initiative <ul><li>President Obama signed the Memorandum on Transparency and Open Government as his first executive action on January 21, 2009. </li></ul><ul><li>On December 8, 2009, he issued the Open Government Directive with written instructions to every government agency to open its doors and its data to the American people. </li></ul>“ Enable public safety officials across levels of government to share information in real time and improve response to national disasters.” -Open Government Directive
  4. 4. Open Government Initiative http://www. usa .gov/webcontent
  5. 5. 3 Core Values
  6. 6. Transparency
  7. 7. Participation
  8. 8. Collaboration
  9. 9. What is Social Media?
  10. 10. Social Media is…
  11. 11. Social Media is…
  12. 12. Social Networking Sites (SNS) <ul><li>Blogs and Wikis </li></ul><ul><li>Twitter, Facebook, LinkedIn, Buzz, etc. </li></ul><ul><li>YouTube, Flickr, Picasa, etc. </li></ul><ul><li>Digg, StumbleUpon, etc. </li></ul><ul><li>govloop, govfresh </li></ul><ul><li>slideshare </li></ul>
  13. 13. Choose the Right Tool for the Job
  14. 14. Social Media affects…
  15. 15. Social Media affects…
  16. 16. Social Media affects…
  17. 17. Social Media affects…
  18. 18. Pew Stats <ul><li>79% of American Adults used the internet in 2009. </li></ul><ul><li>59% adults primarily receive news via the internet (75% from SNS). </li></ul><ul><li>46% adults use social networking sites </li></ul><ul><li>37% of internet users contribute to creating, comment, or disseminating news. </li></ul><ul><li>79% of SNS users on Facebook (median age 33), 19% on Twitter (median age 31) </li></ul>
  19. 19. Why we should care <ul><li>Because it will help save lives & property. </li></ul><ul><li>NWS Mission Statement: </li></ul><ul><li>“ The National Weather Service (NWS) provides weather, hydrologic, and climate forecasts and warnings for the United States, its territories, adjacent waters and ocean areas, for the protection of life and property and the enhancement of the national economy. NWS data and products form a national information database and infrastructure which can be used by other governmental agencies, the private sector, the public, and the global community .” </li></ul>Sounds like social media to me!
  20. 20. Social Media and Disasters <ul><li>Mount Redoubt eruptions: @alaska_avo </li></ul><ul><li>USGS Twitter Earthquake Detector: @USGSted </li></ul><ul><li>NWS Storm Reports (crowdsourcing): </li></ul><ul><li>Several excellent papers with more examples: http://www. jeannettesutton .com/Papers_and_presentations.html </li></ul>“ Enable public safety officials across levels of government to share information in real time and improve response to national disasters.” -Open Government Directive
  21. 21. What’s a tweet? <ul><li>Simple: 140 characters max </li></ul><ul><li>Mobile: Compatible with SMS on mobile devices </li></ul><ul><li>Portable: easily shared on other platforms like Facebook </li></ul><ul><li>Fast: rapid way to share information </li></ul>
  22. 22. Information flow pre-Twitter Era
  23. 23. Information flow in the Twitter Era
  24. 24. Twitter during Samoa Tsunami of 29 Sep 2009 <ul><li>“ tsunami” was #2 keyword during the peak with about 14,000 tweets. </li></ul>
  25. 25. Twitter during Vanuatu Tsunami of 7 Oct 2009 <ul><li>Geographic distribution of tweets tracked from the USGS Twitter Earthquake Detector Project (@USGSted) </li></ul>
  26. 26. Twitter during Chile Tsunami of 27 Feb 2010 <ul><li>“ tsunami” was a top keyword during the peak with about 62,000 tweets. </li></ul>
  27. 27. hitsunami
  28. 28. People will Thank us. We have fans out there! They can help us spread the word.
  29. 29. NOAA and Social Media <ul><li> </li></ul><ul><li>Good start with 10+ twitter accounts and 20+ facebook accounts. </li></ul><ul><li>Lags behind peer agencies like NASA and USGS. </li></ul>
  30. 30. NOAA on Twitter
  31. 31. NOAA on Facebook
  32. 32. NOAA on YouTube
  33. 33. NWS on Facebook
  34. 34. Tsunami Warning on Facebook (page deactivated for a year)
  35. 35. DoD and Social Media <ul><li>Policy is “open” by default, meaning SNS are not blocked. </li></ul><ul><li>Blogging/Micro-blogging is allowed. </li></ul><ul><li>Users must adhere to ethics/security rules. </li></ul><ul><li> </li></ul>
  36. 36. Social Media Pro’s, Con’s, and Opportunities <ul><li>Strengths rapid, wide-reaching, emergent, creative, synergistic, engaging, vibrant, collaboration, open, easy to implement, free! </li></ul><ul><li>Weaknesses constant change, unknown quality, less mature, requires motivation, cannot be forced, free expression poses risks </li></ul><ul><li>Opportunities attract new audiences, build trust, put human face on government, leverage internal/external capacities, provide creative solutions, control the message, monitor & shape emerging trends </li></ul>
  37. 37. What’s at Stake? <ul><li>Reputation It’s our social responsibility to embrace change. </li></ul><ul><li>Perception Our social media participation will play an essential role in how the public perceives us. </li></ul><ul><li>Measurement Our achievement will be evaluated by the public not just on what we did, but also on people’s perception. </li></ul>
  38. 38. PRH Needs Social Media <ul><li>We cover a huge region. </li></ul><ul><li>Collaboration among PRH offices is difficult. </li></ul><ul><li>It’s difficult to reach everyone, particularly with the legacy top-down approach we use now. </li></ul><ul><li>The “man on the street” wants tsunami warnings on his phone. </li></ul><ul><li>We could use his feedback to give us “ground truth” on what is happening. </li></ul><ul><li>Social Media can help. </li></ul>
  39. 39. What’s next? <ul><li>Strategy need to develop an online strategic plan with specific objectives, target audiences, outlets/channels, success metrics, etc. </li></ul><ul><li>Tactics need to establish how to use social media in a matter appropriate to and in sync with overall organization goals </li></ul><ul><li>Set up Social Media accounts Let’s get plugged in! </li></ul>
  40. 40. Any questions? Brian Shiro @brianshiro [email_address]