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Brian’s Bag ‘O Tricks 
! 
www.linkedin.com/in/brianrudolph/ 
!!! "The problem with internet quotes is that you can't alway...
+ 
Content Discovery 
Finding relevant content to discuss and share 
■ Trending topics dashboards: 
SlideShare ,Twitter, F...
+ 
Know When Fans Interact With Your 
Owned Content 
■ PinAlerts (notifications whenever someone pins something 
from your...
+ 
Photos and Visuals from Apps 
(when you’re doin’ it on the fly) 
■ Instagram, Hipstamatic (photos and 
filters) 
■ Phot...
+ 
Video and Animation from Apps 
(when you’re doin’ it on the fly) 
■ iMovie (don’t knock the 
original) 
■ 8mm (old styl...
+ 
Enhanced Content Creation and Editing 
■ Screenr (web-based screen recorder) 
■ LICEcap @ cockos.com (animated screen c...
+ 
Extra Photo Resources 
Animated GIF search Engines 
■ http://www.giphy.com 
■ http://www.gifstache.com/ 
■ http://gifso...
+ 
Audience engagement 
■Wedgies (social polling) 
■ Rafflecopter (giveaway and sweepstakes) 
■ Givver (donate via tweets)...
+ 
Project Management, Productivity, and Collaboration 
■ Asana 
■ Basecamp 
■ Divvy 
■ Do.com 
■ coschedule.com 
■ Trello...
+ 
Publishing and Management Tools 
(Free or low cost) 
■ Hootsuite 
■ Postling 
■ Buffer 
■ Sprout Social 
■ Tweetdeck 
■...
+ 
Social Media Management Tools 
(Enterprise) 
■ Expion 
■ SproutSocial 
■ Spredfast 
■ Percolate 
■ Sprinklr 
■ Adobe So...
+ 
Automation 
Triggers and Marketing Automation 
Vendor Examples 
■ Marketo 
■ SilverPop 
■ HubSpot 
Home Grown Recipes 
...
+ 
Web Integration and Live Sharing 
When you need to publish ongoing content live and real-time as 
events unfold 
■ Stor...
+ 
Analytics and Listening 
■ Google Analytics 
■ Twitter Showdown 
■ Edgerankchecker 
■ Social Bakers 
■ Facebook Insight...
+ 
Thank you 
! 
www.linkedin.com/in/brianrudolph/
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Brian's Bag O Tricks - Resources for Social Media Marketing

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A completely non-comprehensive collection of resources, programs, and apps for social media managers.

There is so much more out there, but this can help get you started.

Published in: Marketing

Brian's Bag O Tricks - Resources for Social Media Marketing

  1. 1. Brian’s Bag ‘O Tricks ! www.linkedin.com/in/brianrudolph/ !!! "The problem with internet quotes is that you can't always depend on their accuracy" -Abraham Lincoln, 1864 ! A completely non-comprehensive collection of resources, programs, and apps for social media managers. ! There is so much more out there, but this can help get you started.
  2. 2. + Content Discovery Finding relevant content to discuss and share ■ Trending topics dashboards: SlideShare ,Twitter, Facebook, YouTube, Google Search ■ Reddit and Digg ■ Websta.me (Trending Topics on Instagram) ■ Rebloggy (Trending Topics on Tumblr) ■ Viral Video Chart (viralvideochart.unrulymedia.com) ■ Social Mention (when you need to find something on social…and Google just won’t do.) ■ Daily (by buffer app) News Aggregators, Custom News Feeds, Targeted Discovery ■ Feedly ■ Paper.li ■ Flipboard ■ www.swayy.co ■ PopURLs ■ mention .com ■ Kyoo ■ Quora ■ scoop.it ■ Newsle ■ Curata Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  3. 3. + Know When Fans Interact With Your Owned Content ■ PinAlerts (notifications whenever someone pins something from your website) ■ Tagboard.com (search on #hashtags you are using) ■ IFTTT (search for premade recipes) ■ Google Alerts ■ Twilert ■ ChatCatcher (finds Tweets about your blog posts) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  4. 4. + Photos and Visuals from Apps (when you’re doin’ it on the fly) ■ Instagram, Hipstamatic (photos and filters) ■ Photoshop Apps (editing) ■ Skitch (Photo editing now part of evernote) ■ PicMonkey (editing, effects, etc..) ■ Phonto (text over photo in app) ■ Over (text over photo in app) ■ PicFrame (mosaic, frames, etc…) ■ PicStitch (mosaic, frames, etc…) ■ OverGram (Instagram Editing) ■ PicLab (editing, effects, etc..) ■ Phoster (poster style photo manipulation) ■ VSCOcam (grids and multi-image) ■ Screenshot (screenshots) ■ GifBoom (animated gifs) ■ A Beautiful Mess (text overlays, filters, borders, more) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  5. 5. + Video and Animation from Apps (when you’re doin’ it on the fly) ■ iMovie (don’t knock the original) ■ 8mm (old style video filter) ■ ChatterPix (makes photos talk) ■ Directr (video production just bought by google – android only?) ■ YouTube Capture (enhanced video production) ■ Lapse It (timelapse) ■ TimeLapse (timelapse) ■ HyperLapse (New Instagram timelapse) ■ Animoto (animated slide shows) ■ Explain Everything (whiteboarding, notations, ) ■ ABCYa Animate (stop-motion animation) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  6. 6. + Enhanced Content Creation and Editing ■ Screenr (web-based screen recorder) ■ LICEcap @ cockos.com (animated screen capture) ■ Canva (graphic design app) ■ Timetoast (shareable, embeddable timelines) ■ ThingLink (makes images interactive) ■ Piktochart (infographic creator) ■ Visual.ly (infographics and more) ■ Meme Generators (memegenerator.net, imgur.com/memegen, quickmeme.com, memedad.com, MemeCrunch, keepcalm-o-matic.co.uk) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  7. 7. + Extra Photo Resources Animated GIF search Engines ■ http://www.giphy.com ■ http://www.gifstache.com/ ■ http://gifsoup.com/ ■ Getty Images (embed for free) ■ PhotoRepost (reposts community content) ■ Flickr Creative Commons Search ■ Google Reverse Image Search (determine attribution for any photo you source from the web and confirm the rights/license for use) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  8. 8. + Audience engagement ■Wedgies (social polling) ■ Rafflecopter (giveaway and sweepstakes) ■ Givver (donate via tweets) ■ Sharedby (engagement bar via short link) ■ bit.ly (short links and analytics) ■ Nurph (twitter chats) ■What Would Seth Godin Do (plug in that adds messaging to posts) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  9. 9. + Project Management, Productivity, and Collaboration ■ Asana ■ Basecamp ■ Divvy ■ Do.com ■ coschedule.com ■ Trello ■ Wunderlist ■ Excel, Google Docs (shared calendars and spreadsheets) ■ Evernote, Google Keep, One Note ■ Triberr (finding blogger influencers for collaboration) ■ RoundTeam (trusted twitter contribution/collaboration) ■ fiverr (find assistance) ■ HelloSociety (Pinterest collaboration community) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  10. 10. + Publishing and Management Tools (Free or low cost) ■ Hootsuite ■ Postling ■ Buffer ■ Sprout Social ■ Tweetdeck ■ Tweepi ■ Pagemodo ■ SocialBro ■ Tweetie ■ Objective Marketer ■ Latergramme – Instagram ■ Statigr.am - Instagram ■ Viralwoot – Pinterest ■ ViralTag – Pinterest ■ DoShare – G+ ■ RoundTeam – trusted twitter contribution ■ Tweetbot - Twitter ■ TubeMogul - YouTube Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  11. 11. + Social Media Management Tools (Enterprise) ■ Expion ■ SproutSocial ■ Spredfast ■ Percolate ■ Sprinklr ■ Adobe Social ■ ExactTarget Marketing Cloud (Salesforce) ■ Shoutlet ■ Hootsuite Enterprise Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  12. 12. + Automation Triggers and Marketing Automation Vendor Examples ■ Marketo ■ SilverPop ■ HubSpot Home Grown Recipes ■ IFTTT ■ Zapier ■ Twibble (checks your blog via RSS and publishes to Twitter) Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  13. 13. + Web Integration and Live Sharing When you need to publish ongoing content live and real-time as events unfold ■ Storify: Collate and Publish social content and media live ■ Livefyre: With Storify, blogging comments, Sidenotes and chat and blog management. Paid service that takes Storify concept even further, and adds management ■ ScribbleLive: Real-time content creation, real-time website updates, live coverage ■ RebelMouse: manage content live across social channels, apps, website or blog. Update in real-time and moderate contributors ■ Shareaholic: Web Integration and Conversion ■ Bundlr: Create bundles of content and then share or embed ■ TumbleCloud: Collaborative Digital Storytelling Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  14. 14. + Analytics and Listening ■ Google Analytics ■ Twitter Showdown ■ Edgerankchecker ■ Social Bakers ■ Facebook Insights ■ TalkWalker ■ Social.co ■ Simply Measured ■ Bottlenose ■ Brandwatch ■ Social Searcher ■ Twtrlnd ■ Socialmention ■ UberVU (owned by Hootsuite) ■ BrandWatch ■ Sumall ■ BuzzSumo ■ NetVibes ■ Topsy ■ Cyfe ■ Synthesio ■ All My Plus ■ Swix Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/
  15. 15. + Thank you ! www.linkedin.com/in/brianrudolph/

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