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Flight Crew Diversity: Okay and SIA Vincent Barink | Brian Pagán Maastricht University, 12 December 2005
Outline <ul><li>Team Cognition </li></ul><ul><li>Categorization-Elaboration Model (CEM) </li></ul><ul><li>Diversity Issues...
Team Cognition <ul><li>Categorization-Elaboration Model (CEM) </li></ul><ul><li>Link between diversity & team performance ...
CEM, simplified 12 December 2005 Okay and SIA Performance Elaboration Evaluative reactions Social categorization Diversity...
CEM, simplified 12 December 2005 Okay and SIA Performance Elaboration Evaluative reactions Social categorization Diversity...
Diversity Issues <ul><li>China-Singapore </li></ul><ul><li>Both Mandarin-speaking </li></ul><ul><li>Both Buddhist </li></u...
Diversity Issues <ul><li>China-Europe </li></ul><ul><li>Both English-speaking </li></ul><ul><li>English proficiency </li><...
Okay Airlines: china <ul><li>In need for pilots! </li></ul><ul><li>Strategic Alliance with SIA </li></ul><ul><li>Domestic ...
Singapore Airlines <ul><li>The best airline in the world: profitable for as long as they exist.  </li></ul><ul><li>Unique ...
Recommendations <ul><li>Draw from SIA experience </li></ul><ul><li>Train and fly mixed </li></ul><ul><li>Build common team...
Questions? <ul><li>Beneigh, T. (2005). Communications Between Team Members of Different Cultures and Nationalities on Inte...
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Flight Crew Diversity: Okay and SIA Airlines - How to Make a Merger Smoother

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December, 2005

Final presentation for the "Organizations and Cognition" course for the Work and Organizational Psychology (WOP) program at Maastricht University (UM).

Our assignment was to imagine a merger between Okay Air and Singapore International Airline and figure out what kinds of interpersonal problems could arise using Hofstede's cultural dimensions.

Project partner: Vincent Barink

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Flight Crew Diversity: Okay and SIA Airlines - How to Make a Merger Smoother

  1. 1. Flight Crew Diversity: Okay and SIA Vincent Barink | Brian Pagán Maastricht University, 12 December 2005
  2. 2. Outline <ul><li>Team Cognition </li></ul><ul><li>Categorization-Elaboration Model (CEM) </li></ul><ul><li>Diversity Issues </li></ul><ul><li>Our Recommendations </li></ul><ul><li>Q&A </li></ul>12 December 2005 Okay and SIA
  3. 3. Team Cognition <ul><li>Categorization-Elaboration Model (CEM) </li></ul><ul><li>Link between diversity & team performance </li></ul><ul><li>Elaboration: </li></ul><ul><ul><li>Exchange </li></ul></ul><ul><ul><li>Individual processing </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>Discussion </li></ul></ul>12 December 2005 Okay and SIA
  4. 4. CEM, simplified 12 December 2005 Okay and SIA Performance Elaboration Evaluative reactions Social categorization Diversity Task-related factors
  5. 5. CEM, simplified 12 December 2005 Okay and SIA Performance Elaboration Evaluative reactions Social categorization Diversity Task-related factors Inter-group bias Common training and procedures
  6. 6. Diversity Issues <ul><li>China-Singapore </li></ul><ul><li>Both Mandarin-speaking </li></ul><ul><li>Both Buddhist </li></ul><ul><li>Already working together </li></ul><ul><li>Singaporeans less rule-oriented </li></ul><ul><li>Singaporeans less long-term oriented </li></ul>12 December 2005 Okay and SIA
  7. 7. Diversity Issues <ul><li>China-Europe </li></ul><ul><li>Both English-speaking </li></ul><ul><li>English proficiency </li></ul><ul><li>Christianity vs. Buddhism </li></ul><ul><li>Europeans more individualistic </li></ul>12 December 2005 Okay and SIA
  8. 8. Okay Airlines: china <ul><li>In need for pilots! </li></ul><ul><li>Strategic Alliance with SIA </li></ul><ul><li>Domestic routes </li></ul><ul><li>A possible opportunity for SIA to be active on the closed Chinese Domestic flight market! </li></ul>12 December 2005 Okay and SIA
  9. 9. Singapore Airlines <ul><li>The best airline in the world: profitable for as long as they exist. </li></ul><ul><li>Unique Brand: Singapore Girl </li></ul><ul><li>Service culture within SIA is a source of sustained competitive advantage (Barney, 1991) </li></ul><ul><li>A good partner for merging! </li></ul>12 December 2005 Okay and SIA
  10. 10. Recommendations <ul><li>Draw from SIA experience </li></ul><ul><li>Train and fly mixed </li></ul><ul><li>Build common teamwork skills </li></ul>12 December 2005 Okay and SIA Elaboration Diversity Performance
  11. 11. Questions? <ul><li>Beneigh, T. (2005). Communications Between Team Members of Different Cultures and Nationalities on International Flight Decks, International Symposium on Aviation Psychology . Oklahoma City, OK. </li></ul><ul><li>Central Intelligence Agency. (2005). The World Factbook . Retrieved 9 December, 2005, from http://www.cia.gov/cia/publications/factbook/index.html . </li></ul><ul><li>Chan, D. (2000). Beyond Singapore Girl: Brand and product/services differentiation strategies in the new millenium. Journal of Management Development, 19 (6), 515-542. </li></ul><ul><li>China Economic Review. (2005). Private airlines take off [Electronic Version]. China Economic Review . Retrieved 9 December 2005 from http://www.chinaeconomicreview.com/subscriber/articledetail.php?id=837 . </li></ul><ul><li>Hofstede, G. (2003). Geert Hofstede Cultural Dimensions. Retrieved 10 December, 2005, from http://www.geert-hofstede.com/index.shtml </li></ul><ul><li>Singapore Technologies Aerospace Ltd. (2005). China's First Private Airline Awards ST Aerospace Support Programme for its Complete Range of Components. Retrieved 9 December, 2005, from http://www.staero.aero/20050408.html </li></ul><ul><li>Uitdewilligen, S. (2005). Diversity and Performance (Presentation). Maastricht: Faculty of Psychology, Maastricht University. </li></ul>12 December 2005 Okay and SIA

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