Social Signals, November 08

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An updated version of my Social Signals talk, presented to the Austin Ad Federation in November, 2008.

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Social Signals, November 08

  1. 1. Social Signals: Cultivating Connection
  2. 2. We are not in Kansas anymore.
  3. 3. “If our community thinks we should die, then we probably should.”
  4. 4. Whatʼs happening here?
  5. 5. User Generated Context
  6. 6. 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!
  7. 7. 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!
  8. 8. 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. ??????????
  9. 9. 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!
  10. 10. 1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. Brand
  11. 11. 1. Co-create products & services 2. Release them into the network 3. Profit!!!
  12. 12. 1. Co-create products & services 2. Release them into the network 3. Profit!!!
  13. 13. 1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. ??????????
  14. 14. 1. Co-create products & services 2. Release them into the network 3. Profit!!!
  15. 15. 1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. Reading Social Signals
  16. 16. “We learned that in the social environment we had to talk to people first before trying to sell anything.”
  17. 17. Itʼs not about the tools.
  18. 18. Increase surface area
  19. 19. Design for social objects Create social objects
  20. 20. Build the mothership
  21. 21. Listen. Learn.
  22. 22. Other Peopleʼs Audience
  23. 23. Go faster. & faster.
  24. 24. Thanks to: http://www.flickr.com/photos/splorp/35450161/ http://www.flickr.com/photos/dramaqueennorma/273371415/ http://fetching.net
  25. 25. brianoberkirch.com photo by Lane Hartwell

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