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  1. 1. Women Brianna Lauria & Taylor MacchiarelliNegative Effects of Media on CM 101 C Professor Sawyer 30 April 2012
  2. 2. • Magazines such as Seventeen and Cosmopolitan are and have always been a negative influence on young women• All the articles in these magazines are filled with advice on how to get boys to notice you, fashion, makeup and celebrities• These companies know all young adult females wish is to be popular and beautiful, therefore they advertise numerous beauty products and tips• It has been said that after females read these magazines, their self confidence drops almost immediately• Since Cosmo begins to aim its audience at the age of 17, Seventeen magazine is targeting this negativity towards the innocent ages of nine and ten• http://www.greatdad.com/terti ary/454/3662/why-teen- magazines-might-be-bad-for-
  3. 3. • Newest fiat commercial represents women as “objects”• Most commercials like this one convey women as a tease or play toys that use their sexuality to get what they want• Commercials nowadays seem to praise the invention of diet pills, drinks and cleanses to improve your body• Studies show when a women watches television programming for just 30 minutes she begins to think differently about her bodyhttp://erin-konrad.suite101.com/body-image-in-advertising-a80175 Fiat Commerical
  4. 4. Journal article, “ Beauty and Body Image in the Media” Robin Gerber• “The American research group Anorexia Nervosa & Related Eating Disorders, Inc. says that one out of every four college- aged women uses unhealthy methods of weight control—including fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting”• Womens bodies are being advertised in order to increase sales for products• Womens magazines have more ads than mens• Womens magazines promote loosing weight and telling them how to physically change their bodies to get the best look
  5. 5. • This “skin and bones” look is causing a rise in health problems such as anorexia and bulimia, because girls are looking up to these models and using their bodies as USA Today, “ Do Thin Models icons. Warp Girls’ Body Image” Nancy Hellmich• The media, whether through TV or magazines, shows the thin images of models and most girls praise models because they are supposed to be the most beautiful women out there.
  6. 6. “ Eating Disorders: Body Image and Advertising” by, Harry Croft• “Researchers suggest advertising media may adversely impact women’s body image which can lead to unhealthy behavior as women and girls strive for the ultra-thin body idealized by the media”• Advertising in the media has a negative effect on women because it is morphing their minds to think that being thin makes a female beautiful• Advertisements purposely show women with unrealistic bodies in order to get more people to continue their products.• . “69% of girls in one study said that magazine models influence their idea of the perfect body shape, and the pervasive acceptance of this unrealistic body type creates an impractical standard for the majority of women”
  7. 7. “ Eating Disorders: Body Image and Advertising” by, Harry Croft• Females admitted that seeing a very thin model lowers their self-esteem, so many girls are dieting which is triggering women into eating disorders.• “In a recent survey by Teen People magazine, 27% of the girls felt that the media pressures them to have a perfect body, and a poll conducted in 1996 by the international ad agency Saatchi and Saatchi found that ads made women fear being unattractive or old”
  8. 8. • 80 percent of young, beautiful ladies that are exposed in the media are under the age of forty years old, all straight and shown having no disabilities.• This industry makes a billion dollars every year by breaking women’s self-image of themselves.• Females all over the world are watching and consistently striving to look like the so called “ideal”• There becomes no other known body shape other than tall skinny, flat as a board figure.• Bodies become merchandise to the world; each ad is just another message to a person to go out and buy something that will make you look different than you do now. Killing Us Softly
  9. 9. • All these models have been dowsed in cosmetics, airbrushing and given the correct camera angles to flatter their figures.• Studies have shown that with weight loss advertisements, one out of five college women have developed eating disorders and 80 percent of women do not like their bodies or think they are overweigh Killing Us Softly Continued
  10. 10. • Ads would provide women in a work uniform but somehow make it more appealing by having the model in underwear or wearing a low cut blouse. Making ads and commercials like these ones will only make the world not see women as seriously as men in the work force.• Having one type of body shape in every from of personal ads, shows the world that we can’t be diverse and be our own person which should never be the message portrayed. We should all be happy with the way we look and not feel the need to be just like every other model in the world. Killing Us Softly Continued
  11. 11. Work Cited• Gerber, Robin. “Beauty and Body Image in the Media.” Media Awareness Network. 30 November 2010.• Harry Croft. “ Eating Disorders: Body Image and Advertising.” Healthy Place: America’s Mental Health Channel, (October 2010).• Hellmich, Nancy. “ Do Thin Models Warp Girls’ Body Image?” USA Today. 30 November 2010• Kelly, Joe. "Why Teen Magazines Might Be Bad for Your Daughter?" Seventeen and Other Teen Magazines Have Negative Effects on Teens. GreatDad.com, 2005. Web. 26 Apr. 2012. <http://www.greatdad.com/tertiary/454/3662/why-teen-magazines-might-be- bad-for-your-daughter.html>.• Konrad, Erin. "Body Image in Advertising." Suite101.com. Womens Health, 23 Nov. 2008. Web. 26 Apr. 2012. <http://erin-konrad.suite101.com/body-image- in-advertising-a80175>.

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