Intro to Taxi Advertising In Buffalo, NY And Niagara Falls, Ontario


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Intro to Taxi Advertising In Buffalo, NY And Niagara Falls, Ontario

  1. 1. Introducing… <ul><li>Taxi Ad Central, LLC. </li></ul><ul><li>Population Driven Advertising </li></ul>
  2. 2. We are a new full-service taxi advertising company operating in Buffalo, New York and Niagara Falls, Ontario. <ul><li>Expanding soon to a city near you! </li></ul><ul><li>Toronto, Ontario </li></ul><ul><li>Rochester, New York </li></ul><ul><li>Expanding into Western New York and Southern Ontario. </li></ul>
  3. 3. Buffalo, New York <ul><li>Is the second largest metropolitan area in New York State.  As of the 2000 U.S. census, it has a population of 1,170,111.  </li></ul>
  4. 4. Niagara Falls, Ontario <ul><li>One of the seven wonders of the world with over 16 million visitors. It has a growing population of just over 83,000 primarily employed in the tourist industry. </li></ul>
  5. 5. Buffalo, NY We work with the best! <ul><li>Yellow and Liberty taxi cabs dominate the city of Buffalo and penetrates deeply into all suburban areas. </li></ul><ul><li>Provides 80% of the taxi service. </li></ul><ul><li>Serving over 650,000 fares per year. </li></ul><ul><li>Each taxi drives on average over 1,800 miles per month. </li></ul><ul><li>Official Taxi Cab of the </li></ul><ul><li>Buffalo Bills </li></ul><ul><li> </li></ul><ul><li>Bill Yuhnke - President Liberty Communications  </li></ul>Exclusive Taxi Cab service at the Adams Mark Hotel                                                                                                                    
  6. 6. Niagara Falls, Ontario Supremacy at its best! <ul><li>Niagara Falls Taxi cabs cut through crowds at the edge of the Falls, Lundy Lane, casinos, hotels and throughout this tourist haven. </li></ul><ul><li>Niagara Falls Taxi holds 70% of the total taxi licenses in the city of Niagara Falls. </li></ul><ul><li>Provides 80% of the taxi service in Niagara Falls. </li></ul><ul><li>Serving 2,000 fares each day on average. </li></ul>
  7. 7. Major Advertisers since October 2009 Coming soon!
  8. 8. Available in the Buffalo, NY and Niagara Falls, Ont. <ul><li>Two-sided illuminated taxi ad carriers </li></ul><ul><li>These ad carriers are placed on top of taxi cabs. </li></ul><ul><li>Ad size 13” tall x 40” wide </li></ul><ul><li>&quot;By illuminating outdoor advertisings all night long, advertisers can increase audience impact by 16%.&quot;   (Arbitron) </li></ul>
  9. 9. New to the Buffalo, NY Market and Niagara Falls, Ont. <ul><li>TAXI CAB REAR WINDOW ADVERTISING. </li></ul><ul><li>This form of advertising fills the full rear window for maximum eye level exposure! </li></ul><ul><li>We also offer: </li></ul><ul><li>Full wrap </li></ul><ul><li>Partial wrap : Hood, Side doors, Bumpers and Quarter panels .  </li></ul><ul><li>Receipt Advertising </li></ul><ul><li>Taxi Advertising: &quot;Seven-day recall of taxis grows from 45% of all Americans to 59% in $50,000+ income households.&quot; (Arbitron) </li></ul>
  10. 10. CPM = Cost per thousand <ul><li>Buffalo, New York </li></ul><ul><li>Average total daily impressions:   </li></ul><ul><li>171,130 per taxi </li></ul><ul><li>Niagara Falls, Ontario </li></ul><ul><li>Average total daily impressions: </li></ul><ul><li>Prime Months April-Aug. 333,240 Sept.-March: 102,000 </li></ul><ul><li>Numbers reflect averaged numbers of viewers in each viewing universe (each site location) that were tabulated and then combined from both: DOT site location &quot;vehicle counts&quot; and hundreds of repetitive by-the-minute &quot;pedestrians present counts.“ (Roadmark) </li></ul>You’ll find our CPM are pennies on the dollar! CPM is an acronym for Cost Per Thousand – the &quot;M&quot; in CPM derives from the Latin &quot;mille“ for &quot;thousand.&quot; CPM is commonly used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. It is calculated by: Total budget / (Impressions/1000)=CPM
  11. 11. Taxi Advertising vs. Radio Advertising. <ul><li>Radio: </li></ul><ul><li>A picture paints a thousand words.... Unable to communicate through images, radio misses out on one of our most influential senses – SIGHT. </li></ul><ul><li>Cd’s, satellite radio and channel hopping. You can’t channel hop or turn off taxi advertising. </li></ul><ul><li>According to a report issued by JD Power, satellite radio is becoming very prevalent in the dashboards of new cars. The survey conducted by JD Power noted that 55% of the respondents stated that their car has satellite radio capability. J.D. Power and Associates </li></ul>
  12. 12. Taxi Advertising vs. Television Advertising. <ul><li>Television: </li></ul><ul><li>Digital Video Recorders-DVR, movies on demand and remotes - consumers can’t turn off taxi ads unlike TV. </li></ul><ul><li>Consumers actively seek taxis scanning the streets to hail them. Taxi ads are unavoidable! </li></ul><ul><li>Cable TV vs. Network Stations and hundreds of choices. The market is saturated while taxi advertising is eye level while reaching every demographic! How many stations would you have to advertise to hit every demographic? </li></ul>
  13. 13. Taxi Advertising vs. Bus Advertising <ul><li>Buses: </li></ul><ul><li>Stick to rigid and inflexible routes. </li></ul><ul><li>Shut down during the late night. Taxis go everywhere and are 24/7. </li></ul><ul><li>Advertising is non-illuminated while taxi tops glow through the night. </li></ul><ul><li>Very expensive! Taxi advertising is one of the lowest CPM. </li></ul>
  14. 14. Taxi Advertising vs. Billboards <ul><li>Billboards: </li></ul><ul><li>Mobile billboards have the distinct advantage </li></ul><ul><li>of being able to go where the consumer go </li></ul><ul><li>unlike stationary billboards. </li></ul><ul><li>Studies on mobile advertising effectiveness concluded: </li></ul><ul><li>91% of target audience noticed text and graphics on vehicle advertising -- SOURCE : American Trucking Association and 3M </li></ul><ul><li>96% of viewers say mobile billboards have more impact than static billboards . -- SOURCE : American Trucking Association and 3M </li></ul><ul><li>Mobile billboards are twice as effective in driving sales vs. static billboards . - SOURCE : Product Acceptance and Research, Inc. </li></ul><ul><li>Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards . -- SOURCE : Product Acceptance and Research, Inc. </li></ul>
  15. 15. Taxi Advertising vs. Print Advertising <ul><li>You can't turn the page on taxi ads as you could a newspaper or magazine. </li></ul><ul><li>Newspaper circulation dropped 11 percent. Suffers first ever double-digit decline over six months; Measured by Audit Bureau of Circulations. “Again, that was a much steeper dip than the previous three recording periods, which saw dips of 5.37 percent, </li></ul><ul><li>4.85 percent and 4.6 percent.” </li></ul><ul><li>-- Media Life Magazine Oct. 26,2009 </li></ul>
  16. 16. Contact US <ul><li>Buffalo Location: </li></ul><ul><li>PO Box 218 </li></ul><ul><li>Buffalo, New York </li></ul><ul><li>14217 </li></ul><ul><li>United States </li></ul><ul><li>Brian Marciniak </li></ul><ul><li>President </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Website: </li></ul><ul><li>Cell phone: 716-603-8313 </li></ul><ul><li>Toronto Location: </li></ul><ul><li>330 Bay Street </li></ul><ul><li>Suite 820 </li></ul><ul><li>Toronto, Ontario </li></ul><ul><li>M5H2S8 </li></ul><ul><li>Canada </li></ul><ul><li>Office: 416-628-5076 </li></ul><ul><li>Fax: 416-203-9456 </li></ul>