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How to Optimize Your Email Workflow - TEDC13 London

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Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.

Published in: Design, Technology
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How to Optimize Your Email Workflow - TEDC13 London

  1. 1. 1 Create an Adaptable Design System @briangraves
  2. 2. Anticipate Use Cases ‣ Type of Email ‣ Content Types ‣ Common Elements ‣ Content Priority @briangraves
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  4. 4. Design Patterns ‣ Content Blocks ‣ Several Variations ‣ Patterns Not Pages ‣ Modular HTML ‣ Fit It Together Photo by MailChimp @briangraves
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  7. 7. Create a Style Guide ‣ Brand Fonts ‣ Brand Colors ‣ Diction ‣ Image Specs ‣ Include Your Design Patterns @briangraves
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  10. 10. 2 Collaborate @briangraves
  11. 11. Photo by Dan Mall @briangraves
  12. 12. “Locking developers and/or designers into a 100% execution role is a missed opportunity; ideally, every role contributes to strategy.” - Trent Walton @briangraves
  13. 13. Photo by Trent Walton @briangraves
  14. 14. 3 There Is No ‘Best Way’ (Only What Works For Your Team) (Only What Works For Your Team) @briangraves
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  17. 17. 4 Iterate @briangraves
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  20. 20. 5 Get Involved. Give Back. @briangraves
  21. 21. “Once the techniques & tooling are built up, the cognitive load of dealing with bullshit is lifted & more focus can be spent on creating great content.” - Jason Rodriguez @briangraves
  22. 22. @briangraves
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