How do you adapt email strategy and design to perform in the new multi-device landscape? This case study of Portland General Electric will take a look at the challenges presented by PGE’s highly mobile customer base and how creating simplified, responsive templates led to improved engagement, not just on mobile, but across the board.
Strategy - PGE’s audience and modeling content and strategy around mobile friendly design
Design - A dive into the design methods and patterns used to make PGE’s campaigns user friendly regardless of device
Results - A deeper look at how the redesign has performed, including increased engagement on mobile & desktop
Looking Forward - How can multi-device engagement be improved in the future? A look at where we see multi-device engagement heading in the coming future.