Backbone MediaUnderstanding the Mobile      Landscape
UNDERSTANDING THE MOBILE LANDSCAPE      1. Understanding mobile search      2. Effect on Business/Commerce      3. Mobile ...
UNDERSTANDING MOBILE
UNDERSTANDING MOBILE
UNDERSTANDING MOBILE
UNDERSTANDING MOBILE
EFFECT ON BUSINESS/COMMERCE
EFFECT ON BUSINESS/COMMERCE
EFFECT ON BUSINESS/COMMERCE                                                                                      • Through...
MOBILE PENETRATION & GROWTH
MOBILE PENETRATION & GROWTH     • Smartphones and tablets are reshaping the way that consumers       connect and experienc...
MOBILE PENETRATION & GROWTH
MOBILE PENETRATION & GROWTH     • As of December 2012, the majority (53.8%) if phones in the US are now       smartphones,...
MOBILE PENETRATION & GROWTH
MOBILE PENETRATION & GROWTH
MOBILE PENETRATION & GROWTH
CONCLUSION
CONCLUSION
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Understanding the Mobile Landscape

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Backbone Media explores the new mobile/consumer landscape.

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Understanding the Mobile Landscape

  1. 1. Backbone MediaUnderstanding the Mobile Landscape
  2. 2. UNDERSTANDING THE MOBILE LANDSCAPE 1. Understanding mobile search 2. Effect on Business/Commerce 3. Mobile Penetration and Growth
  3. 3. UNDERSTANDING MOBILE
  4. 4. UNDERSTANDING MOBILE
  5. 5. UNDERSTANDING MOBILE
  6. 6. UNDERSTANDING MOBILE
  7. 7. EFFECT ON BUSINESS/COMMERCE
  8. 8. EFFECT ON BUSINESS/COMMERCE
  9. 9. EFFECT ON BUSINESS/COMMERCE • Through 2016, e-commerce will grow at twice the rate of overall retail, and m- commerce’s share of online commerce will more than double, from 11 to 24 percent1,2 • Nearly one in four site visits originates from a mobile or tablet device3 • 1/5 of all search traffic is driven by queries received from mobile users4 1 The Dawn of Mobile Influence: Discovering the value of mobile in retail, Deloitte Digital, 2013 2 “Mobile Traffic Has Quadrupled in Last Two Years” Heather Leonard, Business Insider, January 10, 2013 3 RKG Digital Marketing Report: Q4 2012, Rimm-Kaufman Group, January 2013 4 “Americans Now Spend More Time on Facebook Mobile Than Its Website” Josh Conatine, TechCrunch, May 11, 2012
  10. 10. MOBILE PENETRATION & GROWTH
  11. 11. MOBILE PENETRATION & GROWTH • Smartphones and tablets are reshaping the way that consumers connect and experience media • The tablet market is almost a vertical line since entering the market in 2010 • Tablets hit 40 million users in 4x less time as it took mobile
  12. 12. MOBILE PENETRATION & GROWTH
  13. 13. MOBILE PENETRATION & GROWTH • As of December 2012, the majority (53.8%) if phones in the US are now smartphones, capable of web browsing and rich media experiences • 72% of all new phones being bought are smart phones • 90% of US smartphone users are on either iOs or Android platforms
  14. 14. MOBILE PENETRATION & GROWTH
  15. 15. MOBILE PENETRATION & GROWTH
  16. 16. MOBILE PENETRATION & GROWTH
  17. 17. CONCLUSION
  18. 18. CONCLUSION

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