Sc business connect-1

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Sc business connect-1

  1. 1. Tools to Build a Stronger Brand and Get the Edge on Your Competition   Presented by   Brian Childers
  2. 2. <ul><ul><li>The Power of Brandability </li></ul></ul><ul><ul><li>The Science of Email Marketing </li></ul></ul><ul><ul><li>Best Practices for Best Results  </li></ul></ul>Topics
  3. 4. Personal Branding Statement
  4. 5. <ul><li>3 Key Elements of Personal Branding </li></ul><ul><ul><li>Consistent Professional Profile Pic </li></ul></ul><ul><ul><li>Yourname.com </li></ul></ul><ul><ul><li>Personal Brand Statement </li></ul></ul>www.briankchilders.com Brian is a branding and social media strategist fascinated with the power of personal brand visibility and networking. A visionary able to apply innovative ideas to fruition and lead others toward achieving common goals, Brian is founder of Foxxr, Inc. and can help position you and your company for online success.
  5. 7. <ul><li>The Blogger's Roadmap </li></ul><ul><ul><li>Choose a Platform </li></ul></ul><ul><ul><li>Schedule Posts </li></ul></ul><ul><ul><li>Research Content </li></ul></ul>
  6. 8. <ul><li>Content Resources </li></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Ezine Articles </li></ul></ul>
  7. 9. <ul><li>The Best Resource Available </li></ul><ul><ul><li>Survey Monkey </li></ul></ul><ul><ul><li>Google Forms </li></ul></ul><ul><ul><li>JotForm </li></ul></ul>
  8. 10. <ul><li>Email Marketing-The Original Social Media </li></ul><ul><ul><li>Negative Connotations & The Positive Truths </li></ul></ul><ul><ul><li>Segmentation </li></ul></ul><ul><ul><li>Consistent & Predictable </li></ul></ul>
  9. 11. <ul><li>Determine Appropriate Format     </li></ul><ul><ul><ul><li>Newsletters </li></ul></ul></ul><ul><ul><ul><ul><li>  Educational </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Use Bullets and Summarize </li></ul></ul></ul></ul><ul><ul><ul><li>Promotions / Invitations / Surveys </li></ul></ul></ul><ul><ul><ul><ul><li>  Limited Content </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  Click-Through or Call to Action </li></ul></ul></ul></ul><ul><ul><ul><li>Announcements </li></ul></ul></ul><ul><ul><ul><ul><li>Event Driven </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Holiday Greetings / Thank You's   </li></ul></ul></ul></ul>
  10. 12. The Science of Email Marketing
  11. 19. <ul><ul><li>confirm </li></ul></ul><ul><ul><li>features </li></ul></ul><ul><ul><li>upgrade </li></ul></ul><ul><ul><li>magic </li></ul></ul><ul><ul><li>raffle </li></ul></ul><ul><ul><li>requested </li></ul></ul><ul><ul><li>rewards </li></ul></ul><ul><ul><li>christ </li></ul></ul><ul><ul><li>follow-up </li></ul></ul><ul><ul><li>10.00% </li></ul></ul><ul><ul><li>coupon </li></ul></ul><ul><ul><li>15.00% </li></ul></ul><ul><ul><li>discount </li></ul></ul><ul><ul><li>savings </li></ul></ul><ul><ul><li>offer </li></ul></ul>Source: HubSpot – “The Science of Email Marketing”
  12. 20. <ul><ul><li>Posts </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Week's </li></ul></ul><ul><ul><li>e-Newsletter </li></ul></ul><ul><ul><li>Issue </li></ul></ul><ul><ul><li>Digest </li></ul></ul><ul><ul><li>Bulletin </li></ul></ul><ul><ul><li>Edition </li></ul></ul><ul><ul><li>Giveaway </li></ul></ul><ul><ul><li>Tips </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Monthly </li></ul></ul><ul><ul><li>Headlines </li></ul></ul>Source: HubSpot – “The Science of Email Marketing”
  13. 21. CRM Customer Relationship Management
  14. 39. <ul><li>Other Email Marketing Tools     </li></ul><ul><ul><li>Mail Chimp </li></ul></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>iContact </li></ul></ul>
  15. 44. <ul><ul><li>Craft Your Profile </li></ul></ul><ul><ul><li>Expand Your Network </li></ul></ul><ul><ul><li>Get Recommendations </li></ul></ul>

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