Google+ (Plus) For Your Business

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This slide deck from Foxxr's Wednesday Night Workshops in Capitola covers the fundamentals of Google+ for your business.

Topics include:
* Understanding Local Search
* Why Google+ is a Priority
* How to Setup Google+
* How to Optimize Google+

Foxxr Workshops repeat every Wednesday evening in Capitola from 5:30 - 7:00pm. We cover Social Media, SEO, Local Search and WordPress. Contact Brian Childers at 831-531-7771 or email brian@foxxr.com.

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  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • Organic Search refers to search results to rank websites in order of importance and relevance, regardless of where that search is being performed or whether the searcher is looking for a business near them.Local Search refers to the results with geographically-related keywords or geographical / local intent.Social Media think of it as analogous traditional word-of-mouth online marketingThis venn diagram is meant to represent the influence of both organic search ranking factors (things related to your website) and social media factors (such as reviews left for your business at Google Plus, Yelp, Citysearch, and other sites around the web) on Local Search results.
  • For Local queries, Google tends to return results that include a blend of both website AND Local information--mostly from Google +Local pages. Here's a screenshot of what that looks like. Note that for this query, "car insurance," the searcher does not even need to specify where he's looking for car insurance; Google guesses his location based on a variety of signals.
  • For Local queries, Google tends to return results that include a blend of both website AND Local information--mostly from Google +Local pages. Here's a screenshot of what that looks like. Note that for this query, "car insurance," the searcher does not even need to specify wherehe's looking for car insurance; Google guesses his location based on a variety of signals.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • Google rules and will continue to rule for some time. So it only makes sense to utilize and otimize their tools first, then move on to Bing and Yahoo.
  • Mobile search is absolutely exploding. Approximately one in five searches is performed from a mobile device3. In some places around the world, like Japan, this number is even higher. Mobile searches primarily pull their results from Local Search Engines.
  • Mobile search is absolutely exploding. Approximately one in five searches is performed from a mobile device3. In some places around the world, like Japan, this number is even higher. Mobile searches primarily pull their results from Local Search Engines.
  • Business ranking authority is accomplished by ensuring that your business profiles are:Accurate — One consistent name, address, and phone number has been submitted and is consistent on all your search portal profiles.Relevant — Your profiles have been attributed to a properly chosen category.Complete — Every available field has been entered with consistent, relative information along with your business logo, images, and video.Trusted — Profiles that have been claimed or verified, increase ranking results and protects your profiles from malicious activity.Prominent — Search engines like Google index and create “citations” which are like a vote for your business, increasing your web ranking.
  • Currently, you may see two types of pages on Google for a single business. These pages will either be similar to a Place page with scores and reviews, or they will be Google+ pages with social features. You can distinguish the pages by the features available.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • If you see an existing listing for your business that shows up in the search results, claim it using
  • If below the cover photo you only see the tabs for About and Photos, a Manage this place button when you scroll down, and scores and reviews, then it’s a local listing (an upgrade from the old Place page). When local listings appear on Google Maps or in Google Search, clicking on more info or on Google reviews will take you to this type of page.
  • After you’ve created your page, you can verify it:Hover over Unverified at the top of your Google+ page. Click the Verify now button when it appears. Or, click Verify now in the Is this your business? section below the map.Confirm your address and click Request postcard again. Your postcard should arrive within a week or so.Once it’s arrived, go to the website listed on the postcard, www.google.com/local/verify.If you've requested a postcard for multiple Google+ pages, make sure to click on the name of the business that the postcard is for.Enter the PIN listed on the postcard and click Submit.
  • After you’ve created your page, you can verify it:Hover over Unverified at the top of your Google+ page. Click the Verify now button when it appears. Or, click Verify now in the Is this your business? section below the map.Confirm your address and click Request postcard again. Your postcard should arrive within a week or so.Once it’s arrived, go to the website listed on the postcard, www.google.com/local/verify.If you've requested a postcard for multiple Google+ pages, make sure to click on the name of the business that the postcard is for.Enter the PIN listed on the postcard and click Submit.
  • Some businesses may have also created a page themselves using Google+. You can identify this type of page if there are tabs for Posts, About, Photos, and Videos, but there isn’t the option to leave a review.When these pages are combined, they will appear with a verified checkmark and have features of both pages described above with scores and reviews as well as posts from the business owner.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • If you're a brick-and-mortar business, or if you have a local presence, then it's important that you know that it's a fact, your potential customers are using search engines to look for local products and services.Google+ Local, which used to be Google Places, is a place where businesses can get themselves a robust and feature-rich online listing for free.Why having accurate information (or citations) on the web is extremely important and how online reviews can be a major asset for businesses, and this is especially true for local search.
  • Google+ (Plus) For Your Business

    1. 1. Wednesday Workshops Understanding Google+ For Your Business Wednesday Night Workshops | Brian Childers | foxxr.com
    2. 2. Please Check-inFoxxr Wednesday Night Workshops | Brian Childers | foxxr.com
    3. 3. GUARANTEED! Ah Ha Moments
    4. 4. Foxxr Referral Rewards Visit foxxr.com/referral-rewards for details Sources FoxxrDeep DiveCommuity Workshops | Brian Childers | foxxr.com | 831-531-7771 Source - http://blumenthals.com
    5. 5. Google+ For BusinessUnderstanding Local SearchWhy Google+ is PriorityHow to Setup Google+How to Optimize Google+ Wednesday Night Workshops | Brian Childers | foxxr.com
    6. 6. Google+ For BusinessUnderstanding Local Search Wednesday Night Workshops | Brian Childers | foxxr.com
    7. 7. How Local Search is Delivered Organic Search refers to search results to rank websites in order of importance and relevance, regardless of where that search is being performed or whether the searcher is looking for a business near them. Local Search refers to the results with geographically-related keywords or geographical / local intent. Social Media think of it as analogous traditional word-of-mouth online marketing This venn diagram is meant to represent the influence of both organic search ranking factors (things related to your website) and social media factors (such as reviews left for your business at Google Plus, Yelp, Citysearch, and other sites around the web) on Local Search results. Source - http://getlisted.org
    8. 8. Anatomy of a Search Results Page Source - http://getlisted.org
    9. 9. Old Average Ratio of Blended to Packs Source - http://seomoz.org – Nifty Marketing Webinar
    10. 10. New Average Ratio of Blended to Packs Source - http://seomoz.org – Nifty Marketing Webinar
    11. 11. Local Intent = Local Search Results Wednesday Night Workshops | Brian Childers | foxxr.com
    12. 12. Mixed Intent= Blended Results Wednesday Night Workshops | Brian Childers | foxxr.com
    13. 13. Go Organic!
    14. 14. QuestionsWednesday Night Workshops | Brian Childers | foxxr.com
    15. 15. Google+ For BusinessWhy Google+ is Priority Wednesday Night Workshops | Brian Childers | foxxr.com
    16. 16. Why Google is a Priority Source - http://comscore.com
    17. 17. Local Search is Huge1 in 3 of queries thatpeople type into astandard Google searchbar are about places -Ed Parsons, Google. Source - http://seomoz.org – Nifty Marketing Webinar
    18. 18. It’s Only Going to Get Bigger 50% of all searchLocal will passqueries in 2013-2014 Source - http://seomoz.org – Nifty Marketing Webinar
    19. 19. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/The_Rise_of_Big_Data_on_the_Internet
    20. 20. Google Dominates Mobile Search Wednesday Night Workshops | Brian Childers | foxxr.com
    21. 21. Conclusion = You Want This!
    22. 22. How to Win at Local SearchBusiness ranking authority is accomplished by ensuring that your business profiles are: Accurate — One consistent name, address, and phone number has been submitted and is consistent on all your search portal profiles. Relevant — Your profiles have been attributed to a properly chosen category. Complete — Every available field has been entered with consistent, relative information along with your business logo, images, and video. Trusted — Profiles that have been claimed or verified, increase ranking results and protects your profiles from malicious activity. Prominent — Search engines like Google index and create “citations” which are like a vote for your business, increasing your web ranking. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    23. 23. The Google Local Landscape • Google Places • Google+ Local • Google+ Local with SocialCurrently, you may see two types of pages on Google for a single business. These pages willeither be similar to a Place page with scores and reviews, or they will be Google+ pages withsocial features. You can distinguish the pages by the features available. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    24. 24. Google+ For BusinessHow to Setup Google+ Wednesday Night Workshops | Brian Childers | foxxr.com
    25. 25. Where to Access Google+ The logical step to determine where you are at with Google+ for both your personal and business profiles is to access the +yourname from within your gmail or google contacts. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    26. 26. Google+ Personal Profile Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    27. 27. How to Access Google+ The first step to determine Google+ Personal Profile where you are at with Google+ for both your personal and business profiles is to access the +yourname from within your gmail or google contacts. Google+ Business PageWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    28. 28. Google+ AuthorshipWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    29. 29. Google Authorship – Step 1 Source - https://plus.google.com/authorship
    30. 30. Google Authorship – Step 2 Source - https://plus.google.com/authorship
    31. 31. Google Authorship – Step 3 Source - https://plus.google.com/authorship
    32. 32. Google Authorship – Step 4 Wednesday Night Workshops | Brian Childers | foxxr.com
    33. 33. Google Authorship – Step 5 Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    34. 34. Google Authorship Preview Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    35. 35. See how your company is listed 1. Search for your company name 2. Select, more, placesBefore you create a Google+ Local page, see an existing listing for your business shows upin the search results. If you see a listing and it’s unclaimed, claim it using Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    36. 36. Unclaimed Local Listing Unclaimed If below the cover photo No check mark you only see the tabs for About and Photos, a Manage this place button when you scroll down, and scores and reviews, then it’s a local listing (an upgrade Local listing from the old Place page). When local listings appear on Google Maps or in Google Search, clicking on more info or on Google reviews will take you to this type of page.Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    37. 37. Verification ProcessGoogle+ Pages provides businesses, products, brands, and organizations with apublic identity and presence on Google+. Pages can currently be created for oneof five categories to help guide you when signing up: Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    38. 38. Old Places DashboardGoogle+ Pages provides businesses, products, brands, and organizations with apublic identity and presence on Google+. Pages can currently be created for oneof five categories to help guide you when signing up: Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    39. 39. How to Set up Google +Google+ Pages provides businesses, products, brands, and organizations with apublic identity and presence on Google+. Pages can currently be created for oneof five categories to help guide you when signing up: Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    40. 40. Google+ Local Social Combined Claimed - check mark When a Google+ Local page is combined, there are tabs for Posts, About, Photos, and Videos (videos tab only shows after switching to page), and will appear with a verified checkmark, with scores and reviews as well as posts from the business owner. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    41. 41. Google+ Social – Look for Circles This is a view of Google+ Local with Social while logged in (note “write a review” is replaced with “edit business information”. Note that “Videos” appears once logged Notice Circles enabled in. Also notice that “Circles” is now an option. This means you have a Google Local Page with Social features. Consider this a merged page. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    42. 42. New Google+ Local AdminOne distinct differencebetween the newGoogle+ Local adminand the Google Placesadmin is that thecategory selection islimited to what Googleoffers.
    43. 43. Online HelpCommunity Workshops | Brian Childers | foxxr.com |-http://www.google.com/+/business/ Source 831-531-7771
    44. 44. How to Get Google Phone Support – Step 1 Source - http://support.google.com/places Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    45. 45. How to Get Google Phone Support – Step 2 Source - http://support.google.com/places Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    46. 46. How to Get Google Phone Support – Step 3 Source - http://support.google.com/places Community Workshops | Brian Childers | foxxr.com | 831-531-7771
    47. 47. QuestionsWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    48. 48. Google+ For BusinessHow to Optimize Google+ Wednesday Night Workshops | Brian Childers | foxxr.com
    49. 49. Top 20 Google Place Page Factors1. Physical Address in City of Search 11. Age of Place Page2. Proper Category Associations 12. Product / Service Keywords in Place Page3. Proximity of Address to Centroid Custom Attributes 13. Number of Actions Taken by Searchers on4. Local Area Code on Place Page a Place Page (e.g. Driving Directions,5. Individually Owner-verified Place Mobile Phone Calls) Page 14. Numerical Percentage of Place Page6. Product / Service Keyword in Completeness Business Title 15. Marginal Category Associations7. Location Keyword in Business Title 16. Bulk Owner-verified Place Page8. Association of Photos with Place 17. Matching Google Account Domain to Page Places Landing Page Domain9. Product / Service Keyword in Place 18. Association of Videos with Place Page 19. Location Keywords in Place Page Custom Page Description Attributes10.Location Keyword in Place Page 20. Inclusion of Offer on Place Page Description Source - http://www.davidmihm.com/local-search-ranking-factors.shtml
    50. 50. Idenitify Your Business NAP • Name • Address • Phone Ask about access to Foxxr’s Web Development Guide. Here you will see step 1. Nail down your NAP.Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    51. 51. Proper Category Associations Use Blumenthal’s category tool to setup you five categories. The new Google Plus admin only let’s you select from predefined categories. Be sure to create an optimized page for each of your categories.Source - http://blumenthals.com/google-lbc-categories/search.php?q=&val=hl-gl%3Den-CA%26ottype%3D1
    52. 52. Distance from CentroidDon’t expect to rank in Maps outside of a 10 to 15-mile radius of city searched. Wednesday Night Workshops | Brian Childers | foxxr.com
    53. 53. Top 20 Overall Local Search Factors1. Physical Address in City of Search (PLACE PAGE)2. Proper Category Associations (PLACE PAGE)3. Proximity of Address to Centroid (PLACE PAGE)4. Domain Authority of Website (WEBSITE)5. Quantity of Structured Citations (OFF-SITE)6. City, State in Places Landing Page Title(WEBSITE)7. Quantity of Native Google Places Reviews (REVIEWS)8. Quality/Authority of Structured Citations (OFF-SITE)9. Local Area Code on Place Page (PLACE PAGE)10. HTML NAP Matching Place Page NAP (WEBSITE)11. Consistency of Structured Citations (OFF-SITE)12. Individually Owner-verified Place Page (PLACE PAGE)13. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)14. Quality/Authority of Inbound Links to Domain (OFF-SITE)15. Product / Service Keyword in Business Title (PLACE PAGE)16. Quantity of Inbound Links to Domain from Locally-Relevant Domains (OFF-SITE)17. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)18. Product/Service Keywords in Reviews (REVIEWS)19. Page Authority of Landing Page Specified in Places (WEBSITE)20. Quality/Authority of Inbound Links to Places Landing Page URL (OFF-SITE) Source - http://www.davidmihm.com/local-search-ranking-factors.shtml
    54. 54. Start HereWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    55. 55. Getlisted.org ResultsWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    56. 56. Citations – Start HereIt’s always a good idea to check your business listing with the top threesearch engines through a quick search on Getlisted.org. Next werecommend claiming and verifying your listing on the three major dataaggregators. Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    57. 57. Recommended Directory Services Citation Burst $650/year $3 per Citation• Direct API’s to 40+ Listings • Choose from 1000+• Quick directories• Single dashboard • Submissions perform by• Review management humans Contact Foxxr for Details Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    58. 58. Example of Yext ListingWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    59. 59. Micro Data / Schemas• H Review• H Card• KLM File (MAPS) Visit http://schema.org/docs/gs.htmlhttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    60. 60. Questionshttp://www.google.com/webmasters/tools/richsnippets Wednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    61. 61. QuestionsWednesday Night Workshops Childers | foxxr.com | 831-531-7771 Community Workshops | Brian | Brian Childers | foxxr.com
    62. 62. What We Have CoveredUnderstanding Local SearchWhy Google+ is PriorityHow to Setup Google+How to Optimize Google+ Wednesday Night Workshops | Brian Childers | foxxr.com
    63. 63. We Love Reviewshttp://foxxr.com/about-us/testimonials/ Wednesday Night Workshops | Brian Childers | foxxr.com

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