What is “WOW!”…the kind of out-of-the-ordinary eventthat you want to tell people about – andthat inspires you to recommend...
Why “WOW?”• It’s inexpensive  – A company that “wows” builds goodwill and    taps into word-of-mouth marketing• It’s an ex...
How do we “WOW?”• It begins at the top…(Golden Rule  Culture)  – Employees recognize that it’s not only what    they like ...
External
Internal
Thoughts on where to begin to          WOW?
Wow
Wow
Wow
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Wow

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Wow

  1. 1. What is “WOW!”…the kind of out-of-the-ordinary eventthat you want to tell people about – andthat inspires you to recommend thebusiness that provided it.
  2. 2. Why “WOW?”• It’s inexpensive – A company that “wows” builds goodwill and taps into word-of-mouth marketing• It’s an expression of culture – Doing good through doing your job• Build a loyal customer base• It’s fun…
  3. 3. How do we “WOW?”• It begins at the top…(Golden Rule Culture) – Employees recognize that it’s not only what they like to do (genuine) but that it’s expected of them, and it’s how they would like to be treated.• Create enthusiasm• Develop a service strategy
  4. 4. External
  5. 5. Internal
  6. 6. Thoughts on where to begin to WOW?

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