(Spooky) Social Media and Web Services for Business Brian Jackson, Editor of ITBusiness.ca email@example.com - @brianjjackson www.itbusiness.ca
• Meet Anthony Raso, Executive Car Care• Launch with help from GroupOn.• 200 sales = great! Booking with pen and paper? Not so great.• Can’t go digital on one aspect and expect to keep up elsewhere.• Switch to Web booking system with Groupon Scheduler• Now customers book themselves! Time saving and better organized.
Considering Groupon and other dailydeals Groupon Scheduler is free; gentle prompts to use daily deals Wagjag, Team Save, Team Buy, Living Social, etc. Two situations when it’s a good idea to run a daily deal: 1) You are selling a high margin product and can still profit on discounted sales (remember the product is discounted and Groupon gets a portion of the sale) 2) You can accept a loss on the sale and look at it as advertising. Gain exposure to new clients. Costs come with guaranteed customers. Think: What will you do when the customers come to you?
Office Web Apps You’ll need a Microsoft Live ID (eg. Hotmail, MSN) Free, Web access to familiar Microsoft Office Apps Richer interface than Google Docs Switch to desktop version when you want Integrates with Skydrive, to sync local files with Web Access to Messenger IM Apps to do electronic Fax, get access to templates http://office.microsoft.com/en-us/web-apps/
Google Drive New version of Google Docs Edit word documents, spreadsheets, presentations, forms, etc. online Sync to your desktop with Drive application and edit with your installed software, like Microsoft Office Share files with colleagues. No size limitations and real-time editing and collaboration capabilities.
Google+ - The Web is going social • Google is using its social information to influence its search results; big implications for search engine ranking • Authorship ranking now a factor in search results • If people in your Circles +1 or share a link, its more likely you’ll see it in search results • Claim your authorship status now for your blog. • Link your name to your Google+ profile like this: <a href=“https://plus.google.com/u/0/1118583331545254913 41” rel=“author”>Brian Jackson</a>
Google Places for Business Your store description on Google Maps is now your social page on Google+ Will be created by Google – you have to choose to manage it If you run a home office, good to specify a service area instead of one location.
Best Made Company gets it Key contact details and brief company history up front Use of photo albums to showcase products Sharing videos and news from other relevant sites
Online collaboration made easy • Online collaboration for free with Vyew.com • Put up with ads while you work • Share documents, collaborate on them, video conference, screen sharing, voice, etc. • Up to 10 concurrent users for fee • Work with your team or impress clients. Use as a teaching and training tool. • Also use join.me for easy-as-pie screen sharing
Facebook Page: Kettleby- Valley Fun and engaging tone, but maintain professional image and maintain customer confidence- Well moderated by key staff members- Share blog posts, videos, program updates, pictures, and more. Focus on community and customer achievement;demonstrated value of the business.
Grow your Facebook fan base- Placesocial buttons on your Web site - Add your Facebook Page to your e-mailsignature- Consider Facebook advertising (it’s low cost) - Offer incentives to ‘Like’ yourFacebook page- Update consistently with compelling posts - Images most effective on Facebook
Peter gets it- His business might be about the outdoors, but his process have gone all digital- Online marketing, online registration, online customer support, online education, online clothing sales, etc.- By avoiding bottlenecks in his work flow, Peter has managed to expand the number of kids registered at Kettleby Valley and spend more time improving the camp
Wave Accounting- Use same bank account for business and personal - Automatic tracking tied to bank accounts
- Saves 10 hours per month by using Wave Accounting- More time to spend on client work- Can now expand to include other photographers with confidence- More “couch time” with hubby Kate gets it
Wave Payroll Costs $3 per employee per payroll; integrates with Wave Accounting Use it to manage your nannies, cleaners, kid’s allowance even Automatic tax calculations Employees manage personal banking information for direct deposit Also import into QuickBooks
Mail Chimp• Free for up to 2,000 recipients• Also a great resource for tips on e-mail marketing• Manage every aspect of your campaign • Registration forms • E-mail design with templates • Analytics reports • Distribution through social
Mark gets it• Uses newsletter to demonstrate knowledge of the field• Not afraid to link to a lot of different, external sites• Avoids communication bottleneck with clients by using a consistent e-mail newsletter that is easy to register for
Canada Public Record Center Employee background checks http://www.publicrecordcenter.c Patent data base search om/canada_public_records.htm Phone numbers Postal addresses U.S. and International records also available. Track down debt-owing clients Locate stolen bikes, vehicles Court records Bankruptcy filings and unclaimed amounts