Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Bridges with Social Media

649 views

Published on

Published in: Technology, Health & Medicine
  • Be the first to comment

  • Be the first to like this

Building Bridges with Social Media

  1. 1. Building Bridgeswith Social Media<br />Effective ways to encourage parent participation and build a culture of fairness and trust through utilizing interactive, online tools<br />Dr. Brian J. Dixon<br />email@brianjdixon.com<br />Twitter: brianjdixon<br />
  2. 2. What would you like to learn in this session?<br />
  3. 3. What is Social Media?<br />
  4. 4. How has Social Media<br />impacted your…<br /><ul><li>Life
  5. 5. Students
  6. 6. Community
  7. 7. Parents
  8. 8. School</li></li></ul><li>Why use Social Media?<br /><ul><li>Share your story
  9. 9. Better attendance
  10. 10. Authentic feedback
  11. 11. Donor engagement
  12. 12. Community buy-in
  13. 13. Student recruitment</li></li></ul><li>Your Social Media Toolbox<br /><ul><li>E-newsletter
  14. 14. Facebook
  15. 15. Twitter
  16. 16. School Website
  17. 17. Ning
  18. 18. YouTube
  19. 19. Survey Tools
  20. 20. Email
  21. 21. Teacher Blogs
  22. 22. Student Portfolios
  23. 23. Principal’s Blog
  24. 24. Cell Phones</li></li></ul><li>E-newsletters<br /><ul><li>Know your audiences
  25. 25. Weekly updates
  26. 26. Parent reminders
  27. 27. Event Planning</li></li></ul><li>Facebook<br /><ul><li>Profile icon
  28. 28. Full name
  29. 29. Short bio
  30. 30. Contact info
  31. 31. Status update
  32. 32. Recent updates</li></li></ul><li>Facebook<br /><ul><li>Event info
  33. 33. School reminders
  34. 34. Pictures and highlights
  35. 35. Answer questions</li></li></ul><li>Facebook Ads<br /><ul><li>Design your ad
  36. 36. Choose your target
  37. 37. Set your price</li></li></ul><li>Twitter<br /><ul><li>Easy to use
  38. 38. Multiple platforms
  39. 39. Simple sharing
  40. 40. Reminders
  41. 41. Upcoming events
  42. 42. Survey questions
  43. 43. Direct outreach</li></li></ul><li>Website<br /><ul><li>Main menu
  44. 44. Current stories
  45. 45. School info
  46. 46. Video clips
  47. 47. Contact info
  48. 48. Social media
  49. 49. Email sign-up</li></li></ul><li>Ning<br /><ul><li>Notes
  50. 50. Members
  51. 51. Forum
  52. 52. Blog posts
  53. 53. Content</li></ul>approval<br />
  54. 54. YouTube<br /><ul><li>Use video frequently
  55. 55. Post interesting events
  56. 56. Update your channel
  57. 57. Video responses
  58. 58. Favorites</li></li></ul><li>Survey tools<br /><ul><li>Pilot your questions
  59. 59. Ask for volunteers
  60. 60. Send the link via email
  61. 61. Embed on your website
  62. 62. Have a back-up plan</li></li></ul><li>Email tips<br /><ul><li>Keep your email closed
  63. 63. Check less frequently
  64. 64. Batch processing
  65. 65. Rules and folders</li></ul>Gmail Steps:<br /><ul><li>Select all
  66. 66. Star important
  67. 67. Archive the rest
  68. 68. Review stars</li></li></ul><li>Teacher Blogs<br /><ul><li>Update syllabus
  69. 69. Course calendar
  70. 70. Contact info
  71. 71. Teacher bio
  72. 72. FAQs
  73. 73. Picture of teacher
  74. 74. Office hours</li></li></ul><li>Principal Blog<br /><ul><li>Answering FAQs
  75. 75. Announcements
  76. 76. Sharing highlights
  77. 77. Interactive book talk</li></li></ul><li>Cell phones<br /><ul><li>Give out your number
  78. 78. Text messaging
  79. 79. Voicemail hotline</li></li></ul><li>Cell phones<br /><ul><li>Cell phone polling</li></li></ul><li>
  80. 80. Contribute<br /><ul><li>Call in your feedback:</li></ul>206-338-5857<br /><ul><li>Email your ideas:</li></ul>book@brianjdixon.com<br />

×