A talk from 11 Febrary 2013, part of the University College London “Research Programming in Practice” seminar series. Brian Hole, founder of Ubiquity Press and creator of the Journal of Open Research Software wspeaks about a thorny problem for computationally-focused researchers: how do you best build a publication record and enhance your academic reputation when your primary output as a researcher is software? The Journal of Open Research Software is one potential solution, associating a software entity with a peer-reviewed journal publication.