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Twitter 101 for Water Utilities

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How water utilities and others in the public-works sector can use Twitter to communicate effectively

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Twitter 101 for Water Utilities

  1. 1. Twitter 101 for Water Utilities Brian Gongol Nebraska Rural Water Conference March 18, 2014
  2. 2. Twitter is the best free tool currently available for public outreach
  3. 3. 1. It's Free
  4. 4. 2. It's Easy Short messages mean there's no getting discouraged
  5. 5. 3. It's Widely Used in Journalism
  6. 6. 4. It's Built for Speed Especially for smartphones
  7. 7. 5. It's Easy to Learn If you can send a text, you can send a Tweet
  8. 8. 6. It Emphasizes Interaction Engaged water customers beat disinterested ones
  9. 9. What does it look like in action?
  10. 10. Emergency Announcements
  11. 11. Factoids
  12. 12. Justifying Rates and Fees
  13. 13. Community Engagement
  14. 14. Public Notice/Sunshine Laws
  15. 15. For the Record
  16. 16. Job Listings and RFQs
  17. 17. Do social media sites really matter? 73% of adults who use the Internet use at least one form of social media Pew Internet Project, December 2013 http://www.pewinternet.org/2013/12/30/social-media-update-2013/
  18. 18. Who's really on Twitter? Sports fanatics Journalists Politicians
  19. 19. Who's really on Twitter? Sports fanatics Journalists Politicians 2 of 3 are key audiences for water utilities
  20. 20. Why Twitter before Facebook? Short messages discourage long rants
  21. 21. Why Twitter before Facebook? 140-character limit requires less commitment Less commitment means more follow-through
  22. 22. Why Twitter before Facebook? Twitter was built for mobile first Facebook has (with difficulty) adapted to mobile second
  23. 23. The big picture Demographics matter If we want more respect, we have to earn it with the young Why do you think we have legal marijuana and gay marriage? Demographics. Where are young people? Twitter.
  24. 24. It's OK to have some fun, too
  25. 25. Until something better comes along Free Immediate Direct Reliable Universally accessible Built for remote use Easy to learn

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