Successfully reported this slideshow.
Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder

(250) 448-2226
bfry@rackforce.com




               ...
 Statistics                            Key Capabilities
      – Private Company Founded 2001         – 24/7 Data Center ...
 Size (Kelowna)
     150,000 SF in Total
     2009 to 2012


 Power
     40 MW
     100 to 1000 Watts per SF


 Net...
 How do we provide data center infrastructure for all requirements?
      – Colocation, Servers, Virtual Servers, Cloud C...
“A server has the same annual carbon footprint as
    your average SUV doing 15 miles to the gallon. Yet,
    whereas the ...
1) Coal Fired Power Generation
                           3
                               or     3
    2) Standard PUE   ...
2400 Racks                                       Engineering       P          Equivalent
                                 ...
Engineering         P          Equivalent
                    Improvements        U          Gas
                         ...
Engineering        P         Equivalent
                                Improvements       U         Gas
                 ...
Engineering        P         Equivalent
                     Improvements       U         Gas
                            ...
Engineering        P         Equivalent
                                          Improvements       U         Gas
       ...
Engineering          P            Equivalent
     Design               U            Gas Guzzlers
                         ...
Engineering          P            Equivalent
     Design               U            Gas Guzzlers
                         ...
Grams of CO2 per kilowatt hour by power source
1200

       1075

1000



 800

                 650

 600

              ...
A datacenter in W.
                                                            Virginia produces
                         ...
Tye
                               The Columbia River Basin


Columbia River
 Green Hydro Dams
 Independent Grid
 Relia...
Engineering          P                    Equivalent
     Design               U                    Gas
                  ...
Gas Guzzler Equivalents Removed
     100000
     90000
     80000
     70000
     60000
     50000
     40000
     30000
 ...
 Hydropower is the only renewable power source that can run major data
       centers today and Canada is the number one ...
© 2009 RackForce Networks Inc.
20
Brian Fry
RackForce
Vice President – Sales and Marketing
Co-Founder

(250) 448-2226
bfry@rackforce.com




               ...
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RackForce GigaCenter Green Lessons 1.8

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This presentation discusses how RackForce's new GigaCenter is able to reduce its carbon footprint by up to 50 times with a combination of proper engineering, efficient servers with virtualization and renewable hydropower.

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RackForce GigaCenter Green Lessons 1.8

  1. 1. Brian Fry RackForce Vice President – Sales and Marketing Co-Founder (250) 448-2226 bfry@rackforce.com © 2009 RackForce Networks Inc.
  2. 2.  Statistics  Key Capabilities – Private Company Founded 2001 – 24/7 Data Center Infrastructure – Based in Kelowna BC – Server Management – 3 Data Centers Designed & Opened – Server & Storage Virtualization – Adding 30,000 Sq Ft April 2009 – Advanced Colocation Facilities – Adding 120,000 Sq Ft by 2011  Partnerships – 2400+ Servers under management – Customers from 100+ Countries – IBM Business Partner – IBM SaaS Enablement Partner – IBM BCRS Center – Microsoft Gold Certified Partner • Networking Infrastructure Solutions • Advanced Infrastructure Solutions © 2009 RackForce Networks Inc. 2
  3. 3.  Size (Kelowna)  150,000 SF in Total  2009 to 2012  Power  40 MW  100 to 1000 Watts per SF  Network  10 to 10,000Mbps connections  Carrier Neutral  Cooling  Air and Chilled Water Cooling © 2009 RackForce Networks Inc.
  4. 4.  How do we provide data center infrastructure for all requirements? – Colocation, Servers, Virtual Servers, Cloud Computing  How do we minimize our carbon footprint?  How do we measure it?  How do we justify the extra costs up front?  How do we use this as a competitive advantage?  How can we market this message to prospective customers? © 2009 RackForce Networks Inc. 4
  5. 5. “A server has the same annual carbon footprint as your average SUV doing 15 miles to the gallon. Yet, whereas the SUV is seen as a villain from the environmental perspective, the server is not.“ Reed Business Information © 2009 RackForce Networks Inc. 5
  6. 6. 1) Coal Fired Power Generation 3 or 3 2) Standard PUE = 1 Total Facility Power Power Usage Effectiveness(PUE) = IT Equipment Power PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 6
  7. 7. 2400 Racks Engineering P Equivalent Improvements U Gas 42 Servers/Rack (up to 84 possible) E Guzzlers Standard DC 3.0 100,000 100,000 Servers 100,000 Servers (Approximately) Actual RackForce Servers PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 7
  8. 8. Engineering P Equivalent Improvements U Gas E Guzzlers Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 8
  9. 9. Engineering P Equivalent Improvements U Gas E Guzzlers Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 ANCIS CFD PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 9
  10. 10. Engineering P Equivalent Improvements U Gas E Guzzlers Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 Chiller 1.7 56,667 PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 10
  11. 11. Engineering P Equivalent Improvements U Gas E Guzzlers Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 Chiller 1.7 56,667 Electrical 1.38 46,000 SAN LAN IPC LAN SAN UnifiedIPC Fabric PUE Scale 3 2 1 © 2009 RackForce Networks Inc. 11
  12. 12. Engineering P Equivalent Design U Gas Guzzlers E Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 Chiller 1.7 56,667 Electrical 1.38 46,000 Server Efficiency % Impr. Efficient Hardware 33% 30,667 © 2009 RackForce Networks Inc. 12
  13. 13. Engineering P Equivalent Design U Gas Guzzlers E Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 Chiller 1.7 56,667 Electrical 1.38 46,000 Server Efficiency % Impr. Efficient Hardware 33% 30,667 Virtualization 50% 15,334 © 2009 RackForce Networks Inc. 13
  14. 14. Grams of CO2 per kilowatt hour by power source 1200 1075 1000 800 650 600 440 400 237 200 58 50 10 5 5 0 Coal Oil Gas Biomass PV Marine Hydro Wind Nuclear Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006 © 2009 RackForce Networks Inc.
  15. 15. A datacenter in W. Virginia produces 50x more CO2 per BC & PQ A datacenter A datacenter in kWh datacenters in Ontario Alberta produces 30x produce produces 10x more CO2 per kWh 21grams of more CO2 per CO2 per kWh kWh or less © 2009 RackForce Networks Inc. 15
  16. 16. Tye The Columbia River Basin Columbia River  Green Hydro Dams  Independent Grid  Reliable Supply  Low Risk Location  Microsoft, Yahoo and Google are on the Columbia River © 2009 RackForce Networks Inc.
  17. 17. Engineering P Equivalent Design U Gas E Guzzlers Standard DC 3.0 100,000 100,000 Servers Modular 2.7 90,000 Cold Aisle 2.2 73,334 Chiller 1.7 56,667 Electrical 1.38 46,000 Server Efficiency Improvement % Efficient Hardware 33% 30,667 Virtualization 50% 15,334 Power Source CO2 Reduction % Hydro 97% 460 © 2009 RackForce Networks Inc. 17
  18. 18. Gas Guzzler Equivalents Removed 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 © 2009 RackForce Networks Inc. 18
  19. 19.  Hydropower is the only renewable power source that can run major data centers today and Canada is the number one producer of hydropower.  Colder climates are more efficient for cooling datacenters  Properly engineered large scale datacenters are 2 to 3x more efficient then traditional small datacenters  Rural industrial areas are ideal datacenter locations  Lossless networks now run 2000 Miles  Virtualization is mature technology and physical to virtual conversion is common place  Remote management tools work well  Virtual server management tools allow for management of 100s to 1000s of severs per person  With hydropower, virtualization tools and next generation green data centers in rural industrial areas Canada could run all of North America’s servers reducing their carbon footprint by 20 times or more. © 2009 RackForce Networks Inc. 19
  20. 20. © 2009 RackForce Networks Inc. 20
  21. 21. Brian Fry RackForce Vice President – Sales and Marketing Co-Founder (250) 448-2226 bfry@rackforce.com © 2009 RackForce Networks Inc.

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