Pew Conference Podcasting Presentation


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Presented at PEW Make Voting Work conference, December 2008

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Pew Conference Podcasting Presentation

  1. 1. Mobile Election Notification/Electronic Election Administration Tools Brian D. Newby Election Commissioner Johnson County, Kansas December 9, 2008 Johnson County Kansas
  2. 2. Choose Effective Over Hip <ul><li>Digital democracy—Twitter, Text Messaging, YouTube, Mash-ups, blogs, etc.—definitely has a role for election administrators. </li></ul><ul><li>Johnson County has focused on the application first, technology second. </li></ul>
  3. 3. Benefits <ul><li>Target voters under 30. </li></ul><ul><li>Provides a reason to have a conversation rather than just saying, “It’s important to vote.” </li></ul><ul><li>Drives people to our website and allows us to engage with them more. </li></ul>
  4. 4. Mobile Election Notification <ul><li>Current </li></ul><ul><li>Podcasting </li></ul><ul><li>Textcasting </li></ul><ul><li>Polling Place Lookup by Address </li></ul><ul><li>Evaluating </li></ul><ul><li>Twitter-Like Instant Day-of communication to election workers </li></ul><ul><li>Inclement weather wake-up “robo” calls to election workers </li></ul>
  5. 5. Mobile Election Notification <ul><li>Part of a comprehensive plan to engage with people on their terms. </li></ul><ul><li>Linked to a website refresh organized by visitor segments rather than topics. </li></ul><ul><li>Segments include voters, election workers, media, future voters, and others. </li></ul><ul><li>Drives users to the website (reduce phone calls). </li></ul>
  6. 6. Organized By Visitors Mobile Sign-Up
  7. 7. What Is a Podcast? <ul><li>For our purposes, it is a series of messages sent out for each election </li></ul><ul><ul><li>Regularly scheduled messages </li></ul></ul><ul><ul><li>Urgent messages with critical election information </li></ul></ul><ul><li>Each message will contain: </li></ul><ul><ul><li>A recorded statement </li></ul></ul><ul><ul><li>A title (like an e-mail subject line) </li></ul></ul><ul><ul><li>A description (a short overview of the audio message content) </li></ul></ul>
  8. 8. Voters Can Subscribe Directly or Through ITunes
  9. 9. Podcasts Are Really Simple <ul><li>As in….Really Simple Syndication (RSS) </li></ul><ul><li>With the new version of Microsoft Windows, RSS will become mainstreamed, much like the Internet was mainstreamed with Windows 95. </li></ul>
  10. 11. Podcast Subscribers…. <ul><li>Go the website of an Aggregator and install their program </li></ul><ul><ul><li>Attensa (uses Outlook) </li></ul></ul><ul><ul><li>Feedreader, RSS Bandit (“stand alones”) </li></ul></ul><ul><ul><li>iPod (iTunes) </li></ul></ul><ul><li>On a web page, click on the RSS Feed button and follow the prompts to begin subscribing to their podcasts </li></ul><ul><ul><li>CNN (links to webpage for text, audio, video) </li></ul></ul><ul><ul><li>Wall Street Journal (text) </li></ul></ul><ul><ul><li>Jo Co Election Office (audio) </li></ul></ul>
  11. 12. Voters Can Subscribe Directly or Through ITunes
  12. 13. Voters Can Subscribe Directly or Through ITunes
  13. 14. Voters Can Subscribe Directly or Through ITunes
  14. 15. Election Updates in ITunes Podcast “Album” Image ITunes “Album” Page
  15. 16. Podcast Messages <ul><li>Recorded and scheduled </li></ul><ul><li>Updated for users when they charge their IPODs </li></ul><ul><li>Headline is most important part of the podcast </li></ul><ul><li>Can be video or audio </li></ul><ul><li>Can include attachments, like voter registration and advance application forms </li></ul>
  16. 17. Text Messaging <ul><li>Short messages sent to cell phones or email. </li></ul><ul><li>160-character limit: </li></ul><ul><li>Advance Voting at the Multi-Service Center in Lenexa will not be open on 7-14 due to power outage. It will open at 8 am tmw. </li></ul>
  17. 18. Textcasting Users sign up at
  18. 19. Textcasting Users sign up at
  19. 20. Jo-Co Po-Lo Johnson County Election Office
  20. 21. Jo-Co Po-Lo Johnson County Election Office
  21. 22. Voter types VOTEKS and address to short code
  22. 23. Response Received Within 60 Seconds
  23. 24. Learnings <ul><li>Media interest is high. </li></ul><ul><li>Legal/public records issues arise. </li></ul><ul><li>Each medium is different; communicating becomes an art. </li></ul><ul><li>Podcasts drive website visits. </li></ul><ul><li>More email users than cell phone users, but cell phone users are gaining. </li></ul><ul><li>The services are pivot points for changes and application improvements ahead (some of which we may not know). </li></ul>