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Dean B 2 1 1 External Due Dillegence Slide Show V2 R4

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2-1-1 Market Analisys

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Dean B 2 1 1 External Due Dillegence Slide Show V2 R4

  1. 1. Compact Vehicle Market Analysis<br />By<br />Ronald Brian Dean<br />briandean.bba@gmail.com<br />801-209-6809<br />Westminster BBA Project Sequence 2-1-1<br />Dr. Joel Watson<br />V4-R2<br />April 7, 2010<br />
  2. 2. Compact Vehicle Market Analysis<br />S L E P T<br />S W O T<br /><ul><li>Strength
  3. 3. Weakness
  4. 4. Opportunity
  5. 5. Threat</li></ul>Strategy<br />For<br />Action<br />
  6. 6. Social Market Place Factors<br />L.A. Auto Show no shows<br />?<br />Americans show financial restraint<br />New Desires<br />Short Term Opportunities<br /><ul><li>Luxury gaps
  7. 7. Financing gaps</li></ul>1. Pay down debt<br />2. Increase savings<br />(Research Corp. Survey 2009)<br />THREATS<br />Volkswagen L1<br />Chevy Cruise<br />Ford Fiesta<br />
  8. 8. Legal Market Place Factors<br />FRAUD<br />Injury claim payments <br />Up 55% in NYC since 2004<br />(States News Service, Feb 5, 1010)<br /><ul><li> Insurance fraud is on the rise
  9. 9. Efficacy of reactionary laws is still unknown
  10. 10. As premiums rise, disposable income shrinks!!!</li></ul>In the US we have an opportunity to defend our intellectual property.<br />
  11. 11. EconomicalMarket Place Factors<br />The poorest 20% are effectively Bankrupt<br /><ul><li>Is this the segment that previously demanded Compact Cars?
  12. 12. Who will want to, and be able to, buy what kind of Compact Car?</li></li></ul><li>EconomicalMarket Place FactorsPORTERS FIVE FORCES<br />Porter, M. Jan. 2008<br />
  13. 13. EconomicalMarket Place FactorsPORTERS FIVE FORCES<br />Economical<br />“We're not finished <br />with Toyota”<br />Raymond LaHood <br />(February 3, 2010)<br />
  14. 14. EconomicalMarket Place FactorsPORTERS FIVE FORCES<br />Economical<br />Competitors launching <br />Natural Gas products,<br />Not a Threat<br />
  15. 15. EconomicalMarket Place FactorsPORTERS FIVE FORCES<br />Economical<br />Short Term = DEFLATION = why invest?<br />Long Term = INFLATION = too late toinvest!<br /><ul><li>New entrants into the market are not likely
  16. 16. New products by old competitors very likely</li></li></ul><li>EconomicalMarket Place FactorsPORTERS FIVE FORCES<br />Economical<br />REBUILD NOW<br />Take care of confused customers !!!<br /><ul><li>Camry fell from 1st to 5th
  17. 17. Sales DOWN 16%</li></li></ul><li>PoliticalMarket Place Factors<br />Taxes will hit <br />54% <br />by 2040<br />Increased Hostility from the Federal Government<br />
  18. 18. Technology Market Place Factors<br />Technology<br />
  19. 19. Compact Vehicle Market Analysis<br />SUMMARY<br />Toyota = Head start<br />Compact market WILL GROW<br />Multiple levels of luxury<br />Threats are from current competitors<br />Financing, CHALLENGE or OPPERTUNITY<br />High barriers of entry<br />FUTURE = Global vision<br />

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