Part 5 switzerland - eu course - summer 2011

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Part 5 switzerland - eu course - summer 2011

  1. 1. Travel advice<br />Interlaken switzerland!!<br />
  2. 2. Places to visit<br />Go up the mountains!<br />Short train ride from town<br />Recommend: Grindlewald, Wengen, Lauterbrunnen,<br />Hikes / walks: First mountain, Schilthorn “James Bond”, Jungfrau “top of europe”<br />
  3. 3. Take the train / cable car to here:<br />
  4. 4. Go for a hike…<br />
  5. 5. Go for a hike…<br />
  6. 6. Look for these waterfalls…<br />
  7. 7. Lauterbrunnen (view from falls)<br />
  8. 8. Follow the path…<br />
  9. 9. tips<br />“gruezie” when walking<br />Quiet<br />Cross at cross walk<br />“tchuss”<br />Danke (or Merci in Interlaken)<br />Rules<br />
  10. 10. Welcome to Interlaken Switzerland!!<br />Introduction to the European UnionProf. Brian Butler<br />
  11. 11. Prof. Brian David Butler<br />About: Brian Butler is a professor of International Finance and European Studies with Forum-Nexus Study Abroad, an academic program which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona, and the Catholic University of Milan.  <br />Brian was previously a teacher at the Thunderbird School of Global Management, MBA program in Miami, and was a researcher at the Columbia Business School in New York.  In Brazil, Brian has taught at FBV in Recife.<br />He previously worked for Honda of America Manufacturing in Ohio, and was involved in international trade.<br /> <br />briandbutler@gmail.com<br />LinkedIn.com/in/briandbutler<br />www.globotrends.com<br />
  12. 12. my slides:<br />www.slideshare.net/briandbutler<br />
  13. 13. Exam material (potential)<br /><ul><li> Students responsible for content from:</li></ul>Prof. Brian’s lectures<br />Guest lectures<br />Group discussions during class<br />Student presentations during class<br />International IQ sessions (including map)<br />Professional Visits<br />Assigned readings – book + supplemental readings<br /><ul><li>Notes:
  14. 14. Exam questions may come from any of these sources
  15. 15. Recommended exam review – pay attention to my lectures. If there is something I think is important from professional visits, or international IQ sessions, or from the book…we will try to review it again in class. </li></li></ul><li>Required books<br />Required Textbook:<br />The European Union Series, “Understanding The European Union, A Concise Introduction”, John McCormick, 4th Edition, 2008, Palgrave MacMillan<br />Read – all<br />Special focus on: last 3 chapters<br />
  16. 16. Course RULES + Expectations:<br />Attend ALL classes, professional visits<br />Turn in assignments before class <br />Be prepared for class discussions – lots of small group assignments during class<br />Contribute to group assignment (team grading / peer review)<br />
  17. 17. Rules / Expectations:<br />Request<br />Closed book, open mind, Please turn off everything except your minds…I want your full attention – this is a “participatory” class <br />No sleeping (if you feel tired, please stand up, go get some water, come back)<br />no laptops (sorry) <br />No blackberries, no iPhones, no iPads, etc, etc…<br />
  18. 18. European Culture discussion<br />CULTURE<br />
  19. 19. Weekend<br /><ul><li>Compare: Paris, London, Amsterdam</li></li></ul><li>Soccer (football)<br />Question – where in Europe will you find the biggest/ best football (soccer) clubs (teams)?<br />
  20. 20. Soccer (football)<br />Question:<br />Are any of the big clubs (teams) in Paris? Why not?<br />
  21. 21. Comments about Culture (in Paris)<br /><ul><li>Attitudes toward “COMPETITION”
  22. 22. Cultural pride in being “ABOVE competition”
  23. 23. Learned from history… dangers of Competition (wars)
  24. 24. Question: who was the country behind dreaming up the EU? Who were two of the EU’s most important dreamers?</li></li></ul><li> Founders<br />New ideas for lasting peace and prosperity…<br />Konrad Adenauer<br />Alcide De Gasperi<br />Italy<br />W. Germany<br />Winston Churchill<br />UK<br />Robert Schuman<br />Jean Monnet<br />France<br />France<br />
  25. 25. Founders<br />It could really look like this…<br />France was the intellectual driver behind the EEC (later the EU)<br />Jean Monnet - France<br />Robert Schuman - France<br />
  26. 26. Question <br />What was their main idea about how to achieve peace in Europe?<br />
  27. 27. Question <br />Unity<br />Integration<br />Tools to limit nationalism<br />Tools to limit competition<br />
  28. 28. Question <br /><ul><li>What does this tell you about French culture, values?
  29. 29. Do you expect French to rally behind a soccer team and cheer for them to beat another team?</li></ul>(story of Mike at bar – shots)<br />
  30. 30. Question <br />How does that compare with the British?<br />(rally the troops, go abroad, and BEAT the competition!)<br />
  31. 31. French culture – socialism vs. capitalism<br />Attitudes toward competition<br />Effect:<br />Prefer “social”, sharing, equality (of results, not Anglo-Saxon version of opportunity)<br />Lean toward Socialism<br />“Capitalism” seen with negativity<br />But then… Sarkozy… (who can explain why he seemed different)…. What did he do?<br />
  32. 32. Sarkozy's France<br />http://www.economist.com/node/16990726<br />
  33. 33. Sarkozy's France<br />http://www.economist.com/node/16990726<br />
  34. 34. Schweiz<br />Ok, now on to Switzerland…<br />
  35. 35. Questions<br />Is Switzerland a member of the EU?<br />Of the Euro zone?<br />
  36. 36. Questions<br />SHOULD Switzerland join the EU?<br />the Euro zone?<br />
  37. 37. Question – who can tell where we are NOW?<br />
  38. 38.
  39. 39. Questions…<br />What do you know about Switzerland?<br />Population? <br />Capital?<br />Languages?<br />Religions?<br />
  40. 40. Q. What do you notice that is unique about Switzerland?<br />Basic info:<br />Helvetia, how the country was called in ancient times (CH)<br />Population: 7.3 million.<br />GNI per capita PPP: $ 33 168<br />Religions: Roman Catholic 42%, Protestant 33%, Muslim 4.3%, others 5.4%, no religion 11%.<br />Languages: German 63.7%, French 20.4%, Italian 6.5%, Romansch 0.5%, are official languages, other 9.4%.<br />Literacy: 100%. <br />http://www.nationsonline.org/oneworld/switzerland.htm<br />
  41. 41. Languages<br />How many “official” languages are there in Switzerland? <br />Is “Swiss German” an official language?<br />http://www.nationsonline.org/oneworld/History/Switzerland-history.htm<br />
  42. 42. Languages<br />How many official languages are there in Switzerland? <br />4<br />Is “Swiss German” an official language?<br />No!<br />http://www.nationsonline.org/oneworld/History/Switzerland-history.htm<br />
  43. 43. Switzerland - languages<br />
  44. 44. Q. What do you notice that is unique about Switzerland?<br />Multiple languages, religions<br />Trains run on time (plan year in advance)<br />Food is “better”<br />Prices (currency)<br />Locals don’t travel (perception of distance)<br />Question: What are the major exports/ industries?<br />http://www.nationsonline.org/oneworld/switzerland.htm<br />
  45. 45. Q. What do you notice that is unique about Switzerland?<br />http://www.nationsonline.org/oneworld/switzerland.htm<br />
  46. 46. notes<br />Ties to Germany = important<br />Currency appreciation HURTS Swiss industry<br />Why? Explain…<br />
  47. 47. Challenges for Switzerland<br />Currency Appreciation:<br />“the Swiss franc will tend to appreciate during periods of global financial volatility”<br />EIU, special report on Switzerland, May 2011<br />
  48. 48. http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx<br />Swiss franc appreciates during crisis<br />Question: does Switzerland get more expensive? Or less?<br />
  49. 49. Challenges for Switzerland<br />Currency appreciation:<br />“investors’ fears over the stability of the euro will periodically lead them to seek a safe haven in the Swiss franc”<br />EIU, special report on Switzerland, May 2011<br />
  50. 50. Challenges for Switzerland<br />Which is more important to the swiss<br />The SFR/ USD exchange rate?<br />Or, the SFR/ EUR exchange rate?<br />Why?<br />EIU, special report on Switzerland, May 2011<br />
  51. 51. currency<br />During the crisis, whose exports have become more competitive…. Switzerland’s or Germanys?<br />EIU, special report on Switzerland, May 2011<br />
  52. 52. Euro = stronger vs. US dollar<br />Euro = weaker vs. Swiss Franc<br />http://finance.yahoo.com/q/bc?t=5y&s=EURCHF%3DX&l=on&z=l&q=l&c=eurusd%3Dx<br />
  53. 53. currency<br />So, would Switzerland benefit from being inside the Euro zone? How?<br />EIU, special report on Switzerland, May 2011<br />
  54. 54. How does this compare with Spain, Greece?Should Spain / Greece drop out of the Euro (to regain competitiveness)?(think about this as you answer your team projects)<br />
  55. 55. Question – which part of Switzerland is Mountainous? Industrial?<br />
  56. 56. Question:<br />Other than Switzerland, which other major Western European countries are NOT part of the EU?<br />
  57. 57. 3 important Western European countries:<br />Switzerland<br />Norway <br />Iceland<br />
  58. 58. Question – why is Switzerland not a member?<br />
  59. 59. Neutrality<br />Modern reasons:<br />Banking industry (two large Swiss banks, UBS and Credit Suisse + many other private Swiss banks)<br />Immigration <br />Cultural preference – independence, like CONTROL (of everything)<br /> euro skepticism<br />Tax policy (some cantons very low taxes to attract foreign direct investment)… multinationals use Switzerland as HQ<br />Historical reasons:<br />….. See next slides….<br />

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