Varsity Newspaper Conference July 2011

570 views

Published on

Cost Effective Web Marketing

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
570
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Varsity Newspaper Conference July 2011

  1. 2. <ul><ul><li>Embracing New Media Tools for cost effective maximum exposure </li></ul></ul>Brian Currin www.WebMarketer.co.za
  2. 3. Trends <ul><li>People are Searching less </li></ul><ul><li>People are Sharing more </li></ul><ul><li>Focus on good Content </li></ul>
  3. 5. Adapt to Change
  4. 6. Information Overload
  5. 7. Free and Freemium <ul><ul><li>The Internet is full of Free and Freemium products to help build your online reputation. </li></ul></ul>
  6. 8. <ul><ul><li>FREE! </li></ul></ul>
  7. 9. 3 Key Elements of Web Marketing <ul><ul><li>Find You </li></ul></ul><ul><ul><li>Trust You </li></ul></ul><ul><ul><li>Engage with you </li></ul></ul>
  8. 10. Commonly used social media tools Social Media Examiner report April 2011
  9. 12. What is a Blog? A blog is an instantly, easily and frequently updated website . – Andy Wibbels, author of Blog Wild!
  10. 15. Wordpress Blog (est 2003) <ul><ul><li>It's free </li></ul></ul><ul><ul><li>Over 200 million websites </li></ul></ul><ul><ul><li>Endorsed by Google </li></ul></ul><ul><ul><li>Automatically Mobile Friendly </li></ul></ul><ul><ul><li>Post to Blog by sending an email, including attached images </li></ul></ul><ul><ul><li>Wordpress pings Google everytime you post </li></ul></ul>
  11. 16. Wordpress Blog (cont.) <ul><ul><li>Subscribers can receive emails </li></ul></ul><ul><ul><li>YouTube, Soundcloud and Slide.com can be embedded. </li></ul></ul><ul><ul><li>Can automatically Tweet </li></ul></ul><ul><ul><li>Can automatically update profiles like Yahoo and LinkedIn </li></ul></ul><ul><ul><li>Can automatically update your website (Feedburner) </li></ul></ul>
  12. 18. Twitter (est 2006) <ul><ul><li>It's free </li></ul></ul><ul><ul><li>Over 220 million people tweeting 140 million times per day </li></ul></ul><ul><ul><li>Headlines (140 characters) </li></ul></ul><ul><ul><li>Engage with people </li></ul></ul><ul><ul><li>Can update and be updated by your Facebook, Blog and more. </li></ul></ul><ul><ul><li>Creates inbound links to your own Blog, Website, Facebook, etc </li></ul></ul>
  13. 21. 4 types of Facebook presence <ul><ul><li>Personal Profile </li></ul></ul><ul><ul><li>Group / Community </li></ul></ul><ul><ul><li>Event </li></ul></ul><ul><ul><li>Business or Brand Page </li></ul></ul>
  14. 22. Facebook (est 2008) <ul><ul><li>It's free </li></ul></ul><ul><ul><li>600+ million people can't be wrong </li></ul></ul><ul><ul><li>Wall can be updated by Blog posts and Tweets </li></ul></ul><ul><ul><li>Statistics available for Pages </li></ul></ul><ul><ul><li>Search Engine (partnered with Bing - Microsoft) </li></ul></ul>
  15. 25. LinkedIn (est 2003) <ul><ul><li>It's free </li></ul></ul><ul><ul><li>100 million users </li></ul></ul><ul><ul><li>Business networking </li></ul></ul><ul><ul><li>Links people who really know each other </li></ul></ul><ul><ul><li>Profile can be automatically updated by Wordpress blog and Twitter </li></ul></ul>
  16. 27. Fanbridge (est 2006) <ul><ul><li>It's free (up to 400 mails per month) </li></ul></ul><ul><ul><li>Monthly fees depending on size and amount (includes analytics) </li></ul></ul><ul><ul><li>Subscribe and unsubscribe taken care of </li></ul></ul><ul><ul><li>Personalize emails </li></ul></ul><ul><ul><li>Not Spam </li></ul></ul><ul><ul><li>Easy to use with excellent support </li></ul></ul>
  17. 28. Really Simple Syndication (Feeds)
  18. 30. FeedBurner <ul><ul><li>It's free </li></ul></ul><ul><ul><li>Google Product </li></ul></ul><ul><ul><li>Turns an RSS feed into Code that can be embedded into a website </li></ul></ul><ul><ul><li>Requires webmaster skills to implement </li></ul></ul><ul><ul><li>Visitors can subscribe to this feed. </li></ul></ul>
  19. 32. What do you need? <ul><ul><li>Passion </li></ul></ul><ul><ul><li>and </li></ul></ul><ul><ul><li>Perseverence </li></ul></ul>

×