Benefits of Online Marketing

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Presentation to Locksmiths Association of South Africa, 15 February 2012

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Benefits of Online Marketing

  1. 1. www.BrianCurrin.com www.WebMarketer.co.za Benefits of Online Marketing
  2. 2. Adapt to Change
  3. 3. Information Overload
  4. 4. Trends • People are Searching • People are Sharing • Focus is on good Content
  5. 5. Searching • People are not looking for YOU • People are looking for solutions to their problems
  6. 6. Key Elements of Online Marketing • Find You (marketing) • Talk to You (sales)
  7. 7. Your Presence on the Web
  8. 8. Fish where the fish are biting
  9. 9. What do you need? • Website (Search Engine Optimized) • Facebook Business Page • Newsletters • Google Adwords
  10. 10. Search results on a Smart Phone
  11. 11. Conclusion You need people to: Find You Talk to You The internet is a great way to do both these things

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