Blogging 101 - Brian Cormier


Published on

This is a copy of the presentation I made on April 5, 2011, at the Greater Moncton Chamber of Commerce's Social Media Day. (Moncton, New Brunswick, Canada)

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Blogging 101 - Brian Cormier

  1. 1. Blogging 101<br /> By Brian Cormier<br />
  2. 2. Short for “web log” = blog<br />Online diary, log<br />News<br />Photos<br />Video<br />What is a blog?<br />
  3. 3. Google Blogger (“Blogspot”)<br />WordPress<br />TypePad<br />Tumblr <br />Where to get a blog?<br />
  4. 4. What are you passionate about?<br />Niche-market blogs get the most traffic<br />General interest blogs are much more difficult to promote<br />Blogs are excellent for showing your expertise in certain areas:<br />Crafts<br />Collectibles<br />Entertainment<br />Specific issue<br />Choose a subject<br />
  5. 5. Be concise<br />Entries don’t have to be “major” – they can just be quick thoughts<br />Post-date blog entries for convenience<br />Update often – a few times per week<br />Don’t ignore your blog<br />Use photos – these are searchable in Google and will help get you traffic<br />Use video<br />Content for your blog<br />
  6. 6. Google Images<br />Search for “free stock images” in Google<br />Give credit for photos whenever possible<br />Take your own photos – more personal and exclusive<br />Sources for photos<br />
  7. 7. YouTube<br />Dailymotion<br />MySpace<br />VideoSurf<br />Google Video<br />Facebook<br />Sources for videos<br />
  8. 8. Resist using coloured fonts<br />Use what’s easy to read<br />If readers’ eyes are bugging out of their heads trying to read your blog, they will simply move on<br />You may think it’s “pretty” and “cool” and “awesome”, while others may think it’s simply “annoying”, “loud” and “excessive”<br />Make your blog reader-friendly<br />Use labels to allow readers to find similar stories on your blog<br />Make it easy to read <br />
  9. 9. Show archives<br />Allow readers to search your blog<br />Make it easy to read <br />
  10. 10. Register your URL in Google<br />Comment on other bloggers’ posts<br />Post links and talk nicely about other related bloggers, including links to their blogs<br />Post links to social media websites<br />Facebook – start a FB page, too!<br />Twitter<br />If your blog posts features one of your own YouTube videos, make sure the link to your blog post is in the video description on YouTube<br />Promoting your blog<br />
  11. 11. Write an e-book on your area of expertise and post it to your blog for everyone to share<br />People love free stuff<br />Establishes your credibility<br />People will gladly share it with others<br />Give credit to others in your e-book and they’ll definitely help you to promote it<br />Promoting your blog<br />
  12. 12. Many ways to earn an income online<br />Google AdSense<br />Ads will be placed on your blog based on what you’re writing about<br />Niche-market blogs most successful at this, i.e. knitting ads on a blog about knitting will tend to get more clicks<br />Payout is about 60 days after reaching $100 U.S. in your account<br />Earning an income<br />
  13. 13. Earning an income<br />Example of a Google banner ad<br />
  14. 14. Earning an income<br />Example of Google text ads<br />
  15. 15. Membership site<br />Exclusive content for members of your site for a monthly fee<br />Teaching / mentoring / coaching<br />Professional advice and tips<br />Online community open only to a few<br />Affiliates<br />Commission-based<br />Selling books, e-books, courses, etc., for others, including Amazon, Chapters Indigo, other bloggers, mentors, coaches, etc.<br />Earning an income<br />
  16. 16. Yes, definitely enable commenting<br />Yes, definitely enable moderating<br />Gives you control on what is being posted<br />Allows you to eliminate spam<br />Allows you to eliminate haters and trolls<br />Strongly advise not to allow anonymous comments – this will cut down 95% of spam, haters, trolls<br />Respond to your comments, even if it’s a simple “Thank you!”<br />Don’t ignore comments on the links you post to social media site – they count, too!<br />Comments on your blog<br />
  17. 17. It’s OK not to get bullied into fighting with someone online<br />“Free speech” also has consequences <br />Remember, your friends, work and online colleagues will see your blog, too – and read the comments<br />Comments on your blog<br />
  18. 18. Number of comments on your blog<br />Number of comments on Facebook<br />Number of RTs and replies on Twitter<br />E-mails from readers<br />Income earned<br />Mentions on other blogs / websites<br />Mentions in the media<br />Traffic statistics<br />How to determine success<br />
  19. 19. Google Analytics<br />Visitors<br />Time spent on website<br />Where are they from?<br />Top content<br />Top search engines<br />Bounce rate<br />Figuring out your traffic<br />
  20. 20. Figuring out your traffic<br />
  21. 21. Blogging platforms<br /><br /><br /><br /><br />Social media<br /><br /><br /><br />Resources<br />
  22. 22. Professional bloggers / coaches / mentors<br />Yaro Starak:<br />Resources<br />
  23. 23. Professional bloggers / coaches / mentors<br />Gideon Shalwick:<br />Resources<br />
  24. 24. Professional bloggers / coaches / mentors<br />Darren Rowse:<br />Resources<br />
  25. 25. Professional bloggers / coaches / mentors<br />Sue and Steve Soucy:<br />Resources<br />
  26. 26. Be professional<br />Remember... it’s public<br />Treat it like a business<br />Show up for work<br />Learn how to spell<br />Layout isn’t everything but it’s something<br />Promote! Promote! Promote!<br />Share! Share! Share!<br />The more you give, the more you’ll receive<br />Conclusion<br />
  27. 27. Brian Cormier<br /><br />Brian Cormier’s Blogtastic World!<br /><br />Lowcarbdude<br /><br /><br />My blogs<br />
  28. 28. Blogging 101<br /> By Brian Cormier<br />Thank you!<br />