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Clonmel Chamber Social Media Masterclass Presentation - Edel O'Gorman


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We hosted a social media masterclass at the LIT Campus in Clonmel, Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.

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Clonmel Chamber Social Media Masterclass Presentation - Edel O'Gorman

  1. 1. SOCIAL MEDIA TOOLS To make your life easier Edel O’ Gorman
  2. 2. SOCIAL MEDIA TOOLS Free (Freemium business model basic services are free and more advanced features are paid for)
  3. 3. SOCIAL MEDIA TOOLS  Media Content Tools – How to find content  Dashboards – How to Manage your Accounts  Visual Content Tools – How to visualise your content  Social Media Analysis Tools – How to Analyse your accounts
  4. 4. MEDIA CONTENT TOOLS  – An online newspaper you create  Google Alerts - Are email updates of the latest relevant Google results (web, news, etc.) based on your queries.  Feedly- News aggregator that compiles news feeds from a variety of online sources
  5. 5. MEDIA CONTENT TOOLS  Enables you to create a daily newspaper of your favourite stories to share with your followers online  Can be used for a source of content  Select topic areas  Tweeted out
  6. 6. DASHBOARDS  Hootsuite  Tweetdeck  Buffer
  7. 7. DASHBOARDS • Monitor Multiple Streams in One Place • Saves Time by allowing cross posting • App version allows for updating on the go • Scheduling of messages
  8. 8. VISUAL CONTENT TOOLS  Piktochart - An infographic design app  Picmonkey – Photo editor  Tagxedo - visually stunning word cloud
  9. 9. VISUAL CONTENT TOOLS • Eye catching • Allows quick communication of information • Shareable • Engaging • Can be used for any business
  10. 10. SOCIAL MEDIA ANALYSIS TOOLS  Tweriod - is a free twitter tool that lets you know the best time to tweet.  Likealyzer - helps you to measure and analyze the potential and success rate of your Facebook Pages  Twitonmy- Twitter Analytics
  12. 12. KEY TAKE AWAYS  Managing your social media doesn’t have to be difficult  There are a range of free tools that you can use  If you want more analysis you can upgrade to paid versions  Try them all out and see which one you prefer