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SELF PUBLISHING EXAMPLE “SOCIAL STATE” Facebook Traffic + Growing Your Thought Leadership

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SELF PUBLISHING EXAMPLE
“SOCIAL STATE”
COSTS
• COST OF PRODUCTION: $150 + % THAT EACH OF
THE DIGITAL BOOK STORES GET ON EACH SALE
• PAID MEDIA (SOCIAL ADS): $150
• WRITING AND EDITING TIME: 4 MONTHS (THE
BOOK HAS 60K WORDS; I HATE TO CALL IT AN
"EBOOK" BECAUSE IT'S A REAL BOOK WITH A
LOT OF STATS, CONTENT, STORIES, IMAGES,
LINKS)
• “ALL DIY WITH SOME HELP FROMFAMILY AND
FRIENDS (LUCKILY I HAVE SOME VERY TALENTED
FAMILY AND FRIENDS)”
• BOOK TRAILER: HTTP://VIMEO.COM/57605113
RESULTS:
• APPROX 20,000 VIEWS OF TWO
PROMOTIONAL VIDEOS ON VIMEO AND
YOUTUBE
• THOUSANDS OF COPIES SOLD
• REACHED #3 IN THE AMAZON KINDLE CHART
• LED TO SPEAKING OPPORTUNITIES AND
INTEREST FROM MULTIPLE PUBLISHERS
• IMPROVED CONSULTING RELATIONSHIP
WITH BIG BRANDS
• BOOSTED WEBINAR ATTENDANCE
• LEARN MORE WWW.SOCIALSTATEBOOK.COM
ALSO AVAILABLE ON IBOOKS, VOOK AND
NOOK / KOBO

Published in: Business, Technology

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