For years, credit unions have used e-mail to educate and keep in touch with current members, and the trend keeps growing. Learn how to revamp your communications and education strategy to build trust and ultimately stronger relationships with your members through an educational and focused e-mail campaign.
Brian will cover:
• Knowing what content works, and why
• List building techniques
• Importance of list segmentation, growth and hygiene
• Tactics for increasing sales through member education
• Trigger-based and life-cycle e-mailing
• Increasing member referrals from your member education