Minnet 2009-Brian Barela

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Using social media to be more effective in ministry--particularly in Campus Crusade and the strategy of Win, Build, and Send

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Minnet 2009-Brian Barela

  1. 1. winning, building, and sending using social media
  2. 2. the social utility of a network depends upon the number of nodes in contact.
  3. 3. connected in form but not function
  4. 4. the social utility of a network depends upon the number of nodes in contact. the social utility of an organization depends upon the number of nodes in contact. the social utility of a movement depends upon the number of nodes in contact.
  5. 5. what did it cost us as an organization to connect before social media? Lots of •T I M E •M O N E Y •E N E R G Y
  6. 6. how did social media change each of these elements? o It exponentially decreased the amount of time it takes to connect o It exponentially increased the return we get our money and decreased the amount of money required to connect o It exponentially decreased the amount of energy it takes to connect and multiplied the manner in which our energy
  7. 7. what does it cost when we fail to connect? o as a team what happens? o movement to lost? o leaders to followers? o staff member to staff member?
  8. 8. our effectiveness in winning, building and sending is proportional the quality and quantity of connections with those whom we are seeking to win, build, and send
  9. 9. how engaging is.... handing out a brochure hanging out at a coffee shop
  10. 10. the solution: o integrate engaging content o optimize for "searchers" o leverage connection-oriented platforms
  11. 11. 186,000,000 in less than a month!!!!
  12. 12. what are the 5 best places in your ministry that produce engaging content?
  13. 13. value of content
  14. 14. practical ways to integrate content into your ministry website •make emails into blog posts •shoot videos at your events •interview customers (video, audio, text) •share lessons you learned • think browsing and buying
  15. 15. Optimize for seekers think of 5-10 words of phrases that describe your company--then google them
  16. 16. o 293,000,000 searches per day in 2009--on google alone!!!! o all 293,000,000 have some form of intent behind them!!!! o what campus or company context has 293 million intentional, semi-focused searches happening on a daily basis?
  17. 17. On Page Optimization •Mixed-media •Buyer Personas • Calls to Action •Buy and Browse
  18. 18. Your Ministry Page •Mixed Media •Buyer Personas • Calls to Action •Buy and Browse
  19. 19. Off Page Optimization • H1, H2, H3 •Bold Text •URL •Page Title
  20. 20. Leverage Connection-Oriented Platforms oMajor Platforms YouTube/Video Email Facebook/Myspace/Your Country's most popular social network Google Blogging
  21. 21. o actics T •Create content that can be aggregated and shared easily on all three platforms •Reduce Friction--duration/length, kind of media, blended, tagged/non- tagged •Facebook Note: •Contained only in Facebook •Shared only in Facebook •Available to people only on facebook •Blog Post •Contained on company website (good for seo, and engaging target audience) •Can be shared on a variety of channels •Timeless--Can be found by a variety of searches
  22. 22. • Win Build Send o Win--Can connect with our audience before they ever get involved o Build--Can connect them to people and resources beyond our geographical context with ease and low cost (money, time, energy) during their involvement o Send--Can connect them to the mission, vision, and values after they leave
  23. 23. action points.... o Change company site over to a blog o Capture already existing content and optimize for social-media consumption o Identify 3 buyer personas and optimize web presence specifically for each one
  24. 24. www.chicocru.com
  25. 25. “the fold”--place on “the fold” the page where browser stops

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