Generations and Communication


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Defines the differences between the Silent Generation, the Baby Boomer, and Generations X, Y, and Z (i) and how to promote effective communication between groups.

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Generations and Communication

  1. 1. Generations & Communication
  2. 2. Generations
  3. 3. What is a generation? A group of generally contemporaneous individuals regarded as having common cultural or social characteristics and attitudes. Generations Same?
  4. 4. ∗ A saeculum is a length of time roughly equal to the potential lifetime of a person or the equivalent of the complete renewal of a human population. Generations
  5. 5. ∗ The Silent Generation - 1927 and 1945 ∗ The Baby Boomers - 1946 and 1964 ∗ Generation X – 1965 and 1980 ∗ Generation Y (Millenials) – 1980 and 1999 (more/less) ∗ Generation Z (iGen) – 2000 on… Generations
  6. 6. ∗ Born between 1927 and 1945, Traditionalists (also known as the Silent Generation) are in their 60s, 70s and 80s. About 95% of Traditionalists are retired from the workforce. Those who are not retired are at or near retirement age and many are working reduced hours. The Silent Generation
  7. 7. ∗ The Silent Generation Characteristics ∗ Hardworking ∗ Loyal ∗ Cherish their jobs ∗ One employer their entire work life ∗ Great team players ∗ Not tech savy ∗ Perfer face-to-face interaction ∗ Video-conferencing and web-based technology into the workplace. The Silent Generation
  8. 8. ∗ Baby Boomers ∗ With almost 80,000,000 (USA) born between 1946 and 1964, the Baby Boomer generation is predominately in their 50s and 60s. They are well- established in their careers and hold positions of power and authority. Baby Boomers
  9. 9. ∗ Characteristics ∗ Loyal ∗ Work-centric ∗ Cynical ∗ Equate salaries, high billables and long hours with success ∗ Commitment to the workplace ∗ Value face time in the office and may not welcome work flexibility or work/life balance trends ∗ High levels of responsibility, perks, praise and challenges will motivate this generation Baby Boomers
  10. 10. ∗ Famous baby boomers ∗ Carlos Santana Ricardo Darin Bill Clinton Baby Boomers
  11. 11. ∗ Let's see how that breaks down: per year: 4,000,000 per day (4.0 mil / 365): 10,958 per hour (10.6 k / 24): 456 per minute (456 / 60): 7.1 Baby Boomers
  12. 12. Generation X
  13. 13. ∗ Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. This generation marks the period of birth decline after the baby boom and is significantly smaller than the previous and succeeding generations. Members of Generation X are largely in their 30’s and early 40’s. Generation X
  14. 14. ∗ Generation X Characteristics ∗ After witnessing the burnout or layoff of their hardworking parents, Generation X entered the workplace with different work ethic and culture than previous generations ∗ Break rules for the sake of it ∗ Ambitious and hardworking ∗ Value work/life balance ∗ Dislikes rigid work requirements. ∗ Value the freedom to set their own hours. Flexible work schedules and work-from-home options ∗ Entrepreneurial spirit. This generation thrives on diversity, challenge, responsibility and creative input Generation X
  15. 15. ∗ Generation X Characteristics ∗ A hands-off attitude ∗ Value freedom and autonomy ∗ Prefer to work alone rather than in teams ∗ Dislike “meetings about meetings” and don’t want face time ∗ Flexible hours and challenging assignments will motivate this generation Generation X
  16. 16. Generation Y
  17. 17. Generation Y
  18. 18. ∗ Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better. ∗ Armed with BlackBerrys, laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. Generation Y
  19. 19. ∗ This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webinars and online technology to traditional lecture-based presentations. Generation Y
  20. 20. ∗ Family-Centric: willing to trade high pay for fewer billable hours, flexible schedules, and a better work/life balance. ∗ Different vision of workplace expectations and prioritize family over work. Generation Y
  21. 21. ∗ Achievement-Oriented: ∗ Not afraid to quit a job ∗ Will have had 10 to 14 jobs by the time they retire ∗ Generation Y is confident, ambitious and achievement-oriented. They have high expectations of their employers, seek out new challenges and are not afraid to question authority. Generation Y wants meaningful work and a solid learning curve Generation Y
  22. 22. ∗ Team-Oriented: As children, Generation Y participated in team sports, multiplayer videogames, and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved. Generation Y
  23. 23. Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance. Generation Y may benefit greatly from mentors who can help guide and develop their young careers. Generation Y
  24. 24. Generation Y
  25. 25. Baby Boomers Generation X Generation Y 78 million 43 million 73 million Diversity as a cause Accept Diversity Celebrate Diversity Idealistic Pragmatic, cynical Optimistic, realistic Mass movement Self-reliant, individuals Self-inventive Conform to the rules Reject rules Rewrite the rules Killer job Killer life Killer lifestyle Became institutions Mistrust institutions Irrelevance of institutions TV PC Internet Have tech. Use tech. Assume tech Task-focused Multitask Multitask fast Generation to Generation
  26. 26. Lifers?
  27. 27. Stats
  28. 28. ∗ marketing campaign for a new product: As a team, you will have to develop a marketing campaign for a new product. You must first think of a name for your product. You’ll have to appeal to generation Y and the Baby Boomers. Develop two different marketing strategies. Be prepared to explain you technique. ∗ Products: ∗ A fan An air-conditioner ∗ A language course A credit card ∗ A broom A cell phone ∗ Yerba mate A cell phone application Production
  29. 29. Generations