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Infogroup Branding Guidelines

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Infogroup Branding Guidelines

  1. 1. 2013 Branding Guidelines v1.0
  2. 2. | 2 Table of Contents Our Brand:.................................................3 Purpose of Branding Guidelines.................. 3 About Us...................................................... 4 Our Mission.................................................. 4 Our Messaging............................................. 5 The Logo: .................................................6 Primary ........................................................ 6 How to Submit a Logo.................................. 6 Variations...................................................... 7 Space Clearance.......................................... 8 Misuse.......................................................... 9 Products..................................................... 10 Business Units........................................... 11 Color Palette: .........................................12 Primary colors............................................ 12 Secondary colors....................................... 13 Approved background colors..................... 14 Typography: ...........................................15 Neo Sans................................................... 15 Arial............................................................ 15 Examples................................................... 16 Iconography: ..........................................17 Illustrative Icons......................................... 17 Misuse........................................................ 18 Template: ................................................19 Letterhead.................................................. 19 Business Report......................................... 20 PowerPoint................................................. 21 Business Cards.......................................... 22 Email Signature.......................................... 23 Voicemail Messaging................................. 24 Appendix: ...............................................25
  3. 3. | 3 Our Brand: Purpose of Branding Guidelines The purpose of our branding guidelines are to provide parameters to ensure brand consistency. Consistent branding is critical because it: • Unifies the brand persona, tone, voice & style • Ensures the brand is recognizable to any audience • Provides a competitive advantage At Infogroup, our branding is focused on our data expertise, technology and our commitment to the revenue growth of our clients. The vehicles through which our branding is represented include our: website, logo, presentation templates and letterhead. Back to Table of Contents
  4. 4. | 4 Our Mission Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. Our Brand: Back to Table of Contents *Our Mission statement should also be utilized as our boiler plate. We are the leading provider of high value data and multichannel marketing solutions. Every business, place, and transaction generates data that can assist in targeting, trending, and opportunity analysis. We help source, refine, match, append, filter and deliver the best quality data everyday; but it is our expertise at extracting models and analytical insights from this data that enables us to drive revenue for our clients’ businesses. We are excited to help lead the shift to Big Data as a core part of multichannel marketing. Our brands include: Yesmail Interactive, Infogroup Targeting Solutions, Marketzone, Express Update, InfoUSA, Salesgenie and ReferenceUSA. Infogroup proudly: • Powers and verifies the world’s top search engines • Provides Point of Interest data to the leading in-car navigation systems in North America • Contacts over 60,000 businesses every day to verify our quality information and augment our data sets further • Works with 85 of the Fortune 100 companies helping them successfully target and engage their customers using our high-value data • Deploys over 200 marketing specialists daily to consult with 100,000+ local businesses, helping them to drive leads and power growth About Us
  5. 5. | 5 Our Brand: Back to Table of Contents Our Messaging Throughout our website and marketing materials our messaging focuses on how we enable our clients to increase their sales and customer loyalty through our innovative marketing solutions and real-time contextually relevant high value data (B2B & B2C). Our Messaging should consistently emphasize the value proposition for our clients and positively reflect successes that we have helped foster. We promote our insights and thought leadership throughout the organization, via a variety of press and social media outlets including: press releases, reports, corporate blogs and bylines. While we are always professional, we leverage fun examples, images and storytelling in order to promote audience engagement. Overall, our voice could be described as professional, insightful, clever and client-focused. It’s all about leveraging our value proposition to clients in a way that resonates.
  6. 6. | 6 The Logo: Primary Back to Table of Contents Logo Meaning Our logo is made up of a shape that encircles the word “Infogroup.” It is representative of how Infogroup captures the right data at the right time. The highlighted “i,” is symbolic for information. It is green to represent value and growth. Through our data products, solutions and services, we help our clients drive revenue and achieve their goals. The name of the company is reflective of the legacy of all the former information/data brands that were united to create one team. Company Programs and Services Any internal programs that may require a logo should be discussed with Corporate Communications so that logos can be created in alignment with branding guidelines. How to Submit a Logo Back to Table of Contents The logo is the face of a brand. Infogroup’s logo should always be protected and used with care.
  7. 7. | 7 The Logo: Variations The primary logo was designed to be used on white and very light backgrounds only. The use of the “i” should be restricted to those cases in which a square logo is needed, for instance app icons, social media icons, etc White background Infogroup Slate background Infogroup Green background Silver background Midnight background Coal background Gray background The alternative logo swaps blue for white in order to make it work with more backgrounds specifically it can be used on infogroup blue or black/ dark gray. The white logo works on colored backgrounds as it posses no color conflict Primary Logo Square Logo Alternative Logo White Logo Back to Table of Contents
  8. 8. | 8 The Infogroup logo should always be placed on a solid background with adequate space between the logo and other images. The space clearance around the logo should be as seen above. If the clear space cannot be made in accordance to guidelines then the size of the logo must be made smaller. The Logo: Space Clearance Back to Table of Contents
  9. 9. | 9 The Logo: Misuse infogroup Do not change position of the words in the logo Do not truncate the logo* Do not recreate the logo in another typeface Do not remove the crescent from the logo Do not warp the sizing of the logo Do not change the color of the logo* Back to Table of Contents Do not use a drop shadow on the logo
  10. 10. | 10 Infogroup logos will no longer need to contain “from Infogroup.” Below are the approved product logos: The Logo: Products Back to Table of Contents *The “From Infogroup” tagline has been removed from product logos. See the appendix for details.
  11. 11. | 11 The Logo: Business Units Back to Table of Contents
  12. 12. | 12 Color Palette: Primary colors Back to Table of Contents The primary colors are the core colors of the Infogroup brand. HEX: #FFFFFF Green SlateWhite HEX: #8CC63F PMS: 376 C HEX: #586F7D PMS: 7545 PC
  13. 13. | 13 The secondary color palette is composed of five bright colors of both warm and cool hues. These may be used as either dominant or accent colors where color plays a key role in the graphical displays of information (i.e. graphs, pie charts, web icons/buttons, sidebars or callouts). We are now allowing the use of tint percentage variations of only these five colors. Original Colors Original Colors Original ColorsNew ColorsNew Colors Color Palette: Secondary colors Back to Table of Contents HEX: #056CB6 PMS: 300 C HEX: #DD6841 PMS 1595 C HEX: #585857 PMS 425 C HEX: #D76384 PMS 218 C HEX: #FDB913 PMS 1225 C *The previous Infogroup secondary colors have been altered See the appendix for details. Hyper Blue Sunshine Yellow Sunset Orange Blushing Rose Evening Gray
  14. 14. | 14 The Logo: Approved background colors White HEX# ffffff Infogroup Slate HEX: #5c6f7c PMS: 7545 PC Infogroup Green HEX: #8cc63f PMS 376 C Infogroup Silver HEX# f1f1f2 PMS Cool Gray 2 C Infogroup Midnight HEX: #425363 PMS 7545 C Infogroup Gray HEX: #98a3ad PMS 7543 C Back to Table of Contents
  15. 15. | 15 Neo Sans Bold Neo Sans Regular Neo Sans Medium Neo Sans Light Neo Sans has been introduced as a font type for the Infogroup corporate website. It can also be utilized for headers, but not for body copy. The next page shows an example of Neo Sans used correctly. Typography: Neo Sans Back to Table of Contents Arial Bold Arial Regular Arial Bold Italic Arial Italic Infogroup will continue to use Arial as body copy and when Neo Sans is unavailable Arial can be used for a header. Please view the example on the next page to better understand Arial and its proper usage. Arial
  16. 16. | 16 Typography: Examples Header Curabitur blandit Tortor Elit Ornare. Header Consectetur Commodo Ipsum Subhead duis pharetra velit at lectus semper aliquet posuere. Body fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Praesent commodo cursus magna, vel scelerisque nisl con- sectetur et. Sed posuere consectetur est at lobortis. Donec sed odio dui. Donec ullamcorper nulla non me- tus auctor fringilla. Donec sed odio dui. Maecenas sed diam eget risus varius blandit sit amet non magna. Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tem- pus porttitor. Maecenas faucibus mollis interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia bibendum nulla sed consectetur. Cras mattis consectetur purus sit amet fermentum. Subhead aliquet posu- ere Nullam Venenatis Condimentum. Body fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Praesent commodo cursus magna, vel scelerisque nisl con- sectetur et. Sed posuere consectetur est at lobortis. Donec sed odio dui. Donec ullamcorper nulla non me- tus auctor fringilla. Donec sed odio dui. Maecenas sed diam eget risus varius blandit sit amet non magna. Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tem- pus porttitor. Maecenas faucibus mollis interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia bibendum nulla sed consectetur. Cras mattis consectetur purus sit amet fermentum. Duis mollis, est non Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Inte- ger posuere erat a ante venenatis dapibus posuere velit aliquet. Curabitur blan- dit tempus porttitor. Subhead duis pharetra velit at lectus semper aliquet posuere. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Montes, nascetur ridiculus mus. Vivamus sagittis lacus vel augue laoreet rutrum fauci- bus dolor auctor. Curabitur blandit tem- pus porttitor. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Maecenas faucibus mollis interdum. Nullam quis risus eget urna mollis ornare vel eu leo. Neo Sans Arial commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Inte- ger posuere erat a ante venenatis dapibus posu- ere velit aliquet. Curabitur blandit tempus porttitor. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Nullam quis risus eget urna mollis ornare vel eu leo. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Subhead tus semper aliquet posuere. Curabitur blandit tem- pus porttitor. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Maecenas faucibus mollis interdum. Nullam quis risus eget urna mollis ornare vel eu leo. Back to Table of Contents
  17. 17. | 17 Iconography: Illustrative Icons Back to Table of Contents *An icon library is available on the intranet. See the appendix for more details. Icon images are to be utilized whenever possilbe in client facing materials.
  18. 18. | 18 Iconography: Misuse Back to Table of Contents Do not use gradients Do not use 3D icons Do not use beveled icons Do not use drop shadows Do not use reflection Do not use inner shadow Do not go out of our color pallette
  19. 19. | 19 Below is an explanation of the Infogroup Corporate Letterhead. Template: Letterhead Back to Table of Contents Recipient’s Address Sender’s Signatures
  20. 20. | 20 Template: The Business Report template is available on the intranet. Business Report Back to Table of Contents
  21. 21. | 21 Template: The PowerPoint template is available on the intranet. PowerPoint Back to Table of Contents
  22. 22. | 22 Templates: Business Cards Back to Table of Contents Back Front John Smith Creative Services Designer 33 W 19th St Fl 2 new York, NY 10011 www.infogroup.com o: 402.555.3545 c: 212.555.7535 john.smith@infogroup.com You can order new cards on the intranet, under Print Services.
  23. 23. | 23 Below are the three approved email signatures which should use Arial (11pt) in black. John Smith Creative Services Designer Infogroup 33 W 19th St Fl 2 New York, NY 10011 O: (402) 555-3545 C: (212) 555-7535 www.infogroup.com Standard w/ Address Template: Email Signature Back to Table of Contents Standard no Address John Smith Creative Services Designer Infogroup O: (402) 555-3545 C: (212) 555-7535 www.infogroup.com Informal (Internal) John Smith Creative Services Designer, Infogroup (212) 555-7535 The information contained in this electronic mail transmission, including any accompanying attachments, is intended solely for its authorized recipient(s), and may be confidential and/or legally privileged. If you are not an intended recipient, or responsible for delivering some or all of this transmission to an intended recipient, you have received this transmission in error and are hereby notified that you are strictly prohibited from reading, copying, printing, distributing or disclosing any of the information contained in it. In that event, please delete the original and all copies of this transmission. The information contained in this electronic mail transmission, including any accompanying attachments, is intended solely for its authorized recipient(s), and may be confidential and/or legally privileged. If you are not an intended recipient, or responsible for delivering some or all of this transmission to an intended recipient, you have received this transmission in error and are hereby notified that you are strictly prohibited from reading, copying, printing, distributing or disclosing any of the information contained in it. In that event, please delete the original and all copies of this transmission.
  24. 24. | 24 Template: Infogroup “You’ve reached [Name], [Title] from Infogroup. I am either on the phone or away from my desk at the moment…” Infogroup Companies “You’ve reached [Name], [Title] from [company name], an Infogroup company. I am either on the phone or away from my desk at the moment…” In Office, but Away Infogroup “You’ve reached [Name], [Title] from Infogroup. I am currently out of the office.…” Infogroup Companies “You’ve reached [Name], [Title] from [company name], an Infogroup company. I am currently out of the office.…” Out of Office If you are using one of our automated phone messages, please include after your name “…from Infogroup”, or “[company name], an Infogroup company.” Automated Voicemail Messaging Back to Table of Contents
  25. 25. | 25 Appendix: 1. The “From Infogroup” tagline has been removed from product logos. The new logos can be downloaded from the intranet. 2. New Business Unit logo taglines have been discontinuted. 3. Icons are available for download on the intranet. Designers can go to The Noun Project.com for more icon options. The Noun Project is a online icon dictionary with both free and purchase versions which can be downloaded by designers with the proper software.

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