Silliman Divinity School: Technology and Social Media


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These are slides that I am using for my class at The Divinity School at Silliman University in the Philippines on Mission, Evangelism and Emerging Church. These are from Session 2 of 4 where we look at Social Media use.

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Silliman Divinity School: Technology and Social Media

  1. 1. Session 2 Social Media Divinity School at Silliman University Thursday, November 14, 2013
  2. 2. Assignments NOW: email Bruce Ongoing: Participation in class and in possible FB Group Due 11/14: 500-750 Words “Ministry Context” and Sharing Due 11/26: 750-1,500 Words Book Review and Brief Sharing Due 11/28: 500-750 Words “Posture of Ministry” Thursday, November 14, 2013 #SILLIMAN | @BREYESCHOW
  3. 3. Road Map 11/12 - Who we are 11/14 - Social Media and Technology (w/guests) Context Papers Social Media Basics Social Media Platforms Social Media for Church 11/26 - Worship, Preaching, Leadership, Justice and Ecumenism (w/guests) 11/28 - Evangelism, Structures, and Practical Application Thursday, November 14, 2013 Photo by allisonhare #SILLIMAN | @BREYESCHOW
  4. 4. Context Papers Your context Your ministry context Where you align Where you conflict Questions #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  5. 5. A Generation Asks Us? #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  6. 6. Symbol of Unknown Origin #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  7. 7. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  8. 8. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  9. 9. Culture Shifts and SM Authority and Truth | Social media opens up decision making and equalizes authority Mobility and Commitment | Social Media systematizes the speed and rhythms of life Structure and Adaptability | Social Media supports and encourages structural flexibility Spirituality and Public Engagement Social Media allows for deeper and wider reach Influence and Social Capital | Social Media creates broad niche spaces of community Technology and Community | Social Media exposes the broader human experience #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  10. 10. First questions . . . What technologies do YOU use? What technologies do your people use: young, old, urban, rural, in Philippines, away . . . What social networks are big in the Philippines? • 2011 Facebook 25.3 Million • 2000-2010 +1385% • Mobile 90% Internet 30% via digitalbuzzblog Photo by milos milosevic #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  11. 11. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  12. 12. SM Assumptions Social Media is only another medium of communication and expression; Social Media is generational air and gives insight into a particular worldview; Social Media is highly contextually and it will be embraced at various degrees; Social Media demands a high sense of self-worth as it has a flattening effect on community and leadership; Social Media will not save [insert org] #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  13. 13. Social Media Pitfalls SM as idol, savior or quick fix SM as distraction SM as careless expression SM as overestimated ROI SM as echo chamber SM as over-and-above F2F SM as an entry to bullying and unwanted contact Photo by amagill #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  14. 14. Social Media Possibilities SM can build up and strengthen the Body of Christ SM allows the church to model a different way of living SM compels the church to see the world beyond its bubble SM liberates faithful expression of creativity and creation SM provides accountability Photo by Kalexanderson SM offers a place of communal care and spiritual renewal #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  15. 15. Social Media Wisdom PHOTO BY JACKHEART be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to be heard. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  16. 16. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  17. 17. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  18. 18. Twitter in Plain English #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  19. 19. Smarty Pants Terms smart phones, tablets, androids Traditional Media v. Social Media Web 1.0 v. Web 2.0 Social Networking Open Source Software Cloud Technology weB+logs = Blogs, vLogs feeds, aggregators and readers tagging and #hashtags Checking In QRCode #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  20. 20. Social Media Platforms Google: +, huddle, hangouts, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media:, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine Convos: skype, hangout,, oovoo, gotomeeting, kik Productivity: dropbox, slideshare, doodle, wufoo, evernote Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest,, storify, buffer, hootsuite #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  21. 21. short break | fresh air @breyeschow Thursday, November 14, 2013
  22. 22. Facebook in Real Life HTTP://YOUTU.BE/MRSRLZIYH20 #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  24. 24. Six Areas of Evaluation COORDINATION with organization and productivity? CREATIVITY unleashing and supporting artistry? Thursday, November 14, 2013 COMMUNICATION with messaging and delivery of content? CONTEMPLATION personal reflection and spiritual practices? CONNECTION building community and interactivity? CURATION gathering and sharing content?
  25. 25. Facebook USES UPDATE: personality and content LISTS: “like” happenings of ministry GROUPS to have group discussions EVENTS: buzz generation not tracking #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  26. 26. Twitter USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  27. 27. USES Saving Links Feeding content to distribution services Archiving content #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  28. 28. USES Effective posting patterns Buffered and scheduled Night owls and early birds #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  29. 29. Pinterest USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  30. 30. Doodle USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  31. 31. gCal USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  32. 32. Dropbox USES Cloud based storage Back-up and share photos Group document storage Presentation sharing #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  33. 33. Madmimi USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  34. 34. USES Prayer Groups Staff Teams Parent Notification Youth Communication #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  35. 35. From the stacks Shift!: The Unfolding Internet by Edward Burman (get used) Social Media Media Gospel by Meredith Gould Rise of the Creative Class by Richard Florida The Long Tail Effect by Chris Anderson Open Leadership by Charlene Li Millennial Momentum by Morley Winograd and Michael Hais The Church of Facebook by Jesse Photo by shutterhacks #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  36. 36. From the brc stacks Photo by philgyford Top 25 Social Media Sites for Church Letter to Pastors about the Dangers of Using Social Media Three Reasons You Should Try Instagram Review of Social Media Site The Courage to Blog About Personal Struggles #SILLIMAN | @BREYESCHOW Thursday, November 14, 2013
  37. 37. parking lot questions comments discussion @breyeschow Thursday, November 14, 2013
  38. 38. NEXT CLASS november 26 ask questions in fb group Thursday, November 14, 2013 skim and review book at least 750 enjoy intramurals