Social Media Workshop for Church Leaders

The Deﬁnitive-Ish
Social Media Workshop
for Church Leaders
Annual Gathering | Orlando 2013 | #APCE2013
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow

Saturday, February 9, 2013

Social Media Revolution 2013

HTTP://YOUTU.BE/QUCFFCCHW1W

#APCE2013 | @BREYESCHOW

Symbol of
Unknown
Origin
http://bit.ly/NjFLEi


Road Map of the Day
Introductions
Culture Shifts
Assumptions
Pitfalls
Possibilities
Postures
Questions I
BREAK
Smarty Pants Terms
Platforms
10 for Consideration
Photo by allisonhare
Questions II

Who are you?
morning people or night owls
decade: 50’s, 60’s, 70’s, 80’s 90’s, 00’s
ages: under 90, 70, 50, 40, 30, 20
religious tradition: Presbyterian,
Baptists, Catholic, non-
denominational, other...
geography to ministry: 10m, 30m, 60m
church longevity?: till the end, <10, <5
smart phone, actual phone, no phone
technology: email, facebook, texting, google drive, twitter,
pinterest, instagram, foursquare, dropbox,


Who is Bruce
69X:85Y

URBAN:SF

TECHIE:SM

CREATIVE:BOBO

PASTOR:PLANTER

BLOGGER:WRITER

CONSULTANT:COACH


Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?

Abraham gave the best of what
he had . . . Sarah laughed . . .

God is NOT done with us and is
continually asking us to birth new,
irrational and unexpected things.

What are we being asked to birth,
Gladys Burrill, 92
to give and to know?
2011 Honolulu Marathon
Photo: AP


21C Culture Shifts
Authority and “t”ruth:

from a single source of authority to
an open source of discernment.

eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.

SOCIAL MEDIA SO WHAT?
Social media opens up decision
making and equalizes authority
Photo by carbonnyc


21C Culture Shifts
Mobility and Commitment

from a life-long commitment to
“place” to an expectation of
transience and change.

eg . . . we change how we perceive
a person’s commitment in terms of
longevity.

Social Media systematizes the
speed and rhythms of life
Photo by carbonnyc


21C Culture Shifts
Spirituality and Public Engagement

from a silent understanding of
separating church and state to an
increased move to a public
expression of faith and politics.

eg . . . we acknowledge political
realities while encouraging
personal discernment.

Social Media allows for deeper
and wider interaction in the world Photo by wy_jackrabbit


21C Culture Shifts
Structure and Adaptability:

from a mindset of methodology and
“steps” to a of spirit of approach and
adaptability.

eg . . . Changes how we structure
our communal lives: congregation
and councils.

Social Media supports and
encourages structural ﬂexibility
Photo by 31878512@N06


21C Culture Shifts
Inﬂuence and Social Capital:

from a monolithic presence and
mindset to a niche reality and
opportunity for growth.

eg . . . denominational evangelism
strategies will change.

Social Media creates broad niche
spaces of community.

Photo by glamhag


Long Tail Effect


21C Culture Shifts
Technology and Community:

from geographic clustering and
isolation to broad global community.

eg . . . our understanding and
experience of community, privacy
and social interaction is broadened.

Social Media crosses geographic
and communal boundaries.

Photo by splityarn


SM Assumptions
Social Media is only another medium of
communication and expression;

Social Media is generational air and
gives insight into a particular worldview;

Social Media is highly contextually and
it will be embraced at various degrees;

Social Media demands a high sense of
self-worth as it has a ﬂattening effect on
community and the role of leadership;

!!Social Media will not save the church!!


Social Media Pitfalls
SM as idol, savior or quick ﬁx

SM as distraction

SM as careless expression

SM as overestimated ROI

SM as over-and-above F2F

SM as an entry to bullying
and unwanted contact Photo by amagill


Social Media Possibilities
SM can build up and
strengthen the Body of Christ

SM allows the church to model
a different way of living

SM compels the church to see
the world beyond it’s bubble

SM liberates faithful expression
of creativity and creation

SM provides communal
accountability
Photo by Kalexanderson

Social Media Postures
be you: appropriate, honest,
consistent just as you would IRL;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without every interacting.
be humble: don’t overestimate
your inﬂuence and avoid delusions
of grandeur.
be bold: don’t underestimate your
inﬂuence to begin and sustain PHOTO BY JACKHEART
meaningful movements.

Questions - Part I
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .

Photo by milos milosevic


Break and Shameless Plug
THE DEFINITIVE-ISH GUIDE FOR USING
SOCIAL MEDIA IN THE CHURCH


Social Media Explained

HTTP://WWW.YOUTUBE.COM/WATCH?V=SGNIIUD_OQG


Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode

Social Media Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr, posterous
Networks: twitter, facebook, linkedin, pinterest, nextdoor
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, ﬂickr, smugmug, picasa
Video: vimeo, youtube, huddle
Convos: skype, hangout, group.me, oovoo, gotomeeting
Productivity: dropbox, slideshare, doodle, wufoo
Reviews: yelp, amazon, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo

Facebook in Real Life

HTTP://YOUTU.BE/MRSRLZIYH20


Facebook
CLICK
www.facebook.com
www.facebook.com/breyeschowpage

USES
Forms LISTS to “like” happenings of ministry participants.
Use GROUPS to have community based discussions.
Use PAGES to facilitate connections and move info outward.

QUESTIONS and SUGGESTIONS


Doodle
CLICK
www.doodle.com

USES
Set dates
Take simple polls
Relieve stress



Yelp
CLICK
www.yelp.com
http://reyes-chow.yelp.com/

USES
Have folks review your church and ministry.
Connect with others in the community.
Be where people are searching for life services.



Yelp


Pinterest
CLICK
www.pinterest.com
http://pinterest.com/breyeschow/

USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Collect educational ideas:
workshop rotation, adults etc.
Collect supporting sermon
material


Group.me
CLICK
www.groupme.com

USES
Prayer Groups
Staff Teams
Parent Notiﬁcation
Youth Communication



Nextdoor
CLICK
www.nextdoor.com

USES
Connect with actual neighbors
Coordinate neighborhood gatherings
Stay up-to-date about things that matter



Goodreads
CLICK
www.goodreads.com/
www.goodreads.com/
breyeschow
USES
Book Groups
Suggested and review
New books - “presbyterian”

QUESTIONS and
SUGGESTIONS

Twitter
CLICK
http://twitter.com
http://twitter.com/breyeschow

USES
Create lists to keep up w/members
Follow local orgs and businesses
Connect to things outside context
Use hashtags to connect


Madmimi
CLICK
www.madmimi.com

USES
Link to newsletters
Track actual interaction
Save some money



Blogging

HTTP://YOUTU.BE/NN2I1PWXJXI


Questions - Part II
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .

Photo by milos milosevic


From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Bobos In Paradise and On Paradise
Drive by David Brooks
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse Rice
Click 2 Save by Elizabeth Drescher and Photo by shutterhacks
Keith Anderson

From the stacks Photo by philgyford

How to ﬁnd Presbyterians on Twitter
Letter to Pastors about the Dangers of Using Social Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles


Questions and Comments
Questions, Comments, Reﬂections
Connect with Bruce
reyes-chow.com
twitter/breyeschow
facebook/breyeschowpage
linkedin/reyeschow
instagram/breyeschow
pinterest/breyeschow
THE DEFINITIVE-ISH GUIDE
slideshare/breyeschow FOR USING SOCIAL MEDIA
IN THE CHURCH
THANKS FOR COMING!

Social Media Workshop for Church Leaders

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