Digital Marketing Audit

6,659 views

Published on

Published in: Business, Technology

Digital Marketing Audit

  1. 1. Online Marketing Audit Call us on 0845 201 1618 or email [email_address]
  2. 2. the process <ul><ul><li>High level review of current web site </li></ul></ul><ul><ul><li>Review of historical analytics </li></ul></ul><ul><ul><li>Identification of key areas of concern </li></ul></ul><ul><ul><li>Agree scope of audit & costs </li></ul></ul><ul><ul><li>Undertake audit </li></ul></ul><ul><ul><li>Present results </li></ul></ul>
  3. 3. scope of the audit <ul><li>Reach </li></ul><ul><li>Persuasion </li></ul><ul><li>Conversion </li></ul><ul><li>Integration </li></ul>
  4. 4. reach <ul><li>Comprehensive review of: </li></ul><ul><ul><li>Keyword strategy </li></ul></ul><ul><ul><li>Search engine performance </li></ul></ul><ul><ul><li>SEO strategy </li></ul></ul><ul><ul><li>Pay per click campaigns </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Banner ad marketing </li></ul></ul>
  5. 5. persuasion <ul><li>Comprehensive review of: </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Page structure </li></ul></ul><ul><ul><li>Design templates </li></ul></ul><ul><ul><li>User personas </li></ul></ul><ul><ul><li>User experience </li></ul></ul><ul><ul><li>Pathways / journeys </li></ul></ul><ul><ul><li>Tone of voice </li></ul></ul><ul><ul><li>Imagery </li></ul></ul><ul><ul><li>Use of rich media </li></ul></ul><ul><ul><li>Site functionality </li></ul></ul>
  6. 6. conversion <ul><li>Comprehensive review of: </li></ul><ul><ul><li>Data capture strategy </li></ul></ul><ul><ul><li>Forms </li></ul></ul><ul><ul><li>Tone of voice </li></ul></ul><ul><ul><li>Analytics / reporting </li></ul></ul><ul><ul><li>Back office process </li></ul></ul><ul><ul><li>Database management </li></ul></ul><ul><ul><li>Permission / privacy </li></ul></ul>
  7. 7. integration <ul><li>Audit of web site integration with: </li></ul><ul><ul><li>Offline marketing campaigns </li></ul></ul><ul><ul><li>Online marketing campaigns </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Marketing collateral </li></ul></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>PR </li></ul></ul><ul><ul><li>Internal comms </li></ul></ul>
  8. 8. the output… <ul><li>Client presentation </li></ul><ul><ul><li>Pitched at any level / audience required </li></ul></ul><ul><ul><li>Face-to-face or online </li></ul></ul><ul><ul><li>Copy of slides </li></ul></ul><ul><li>Detailed report </li></ul><ul><ul><li>Outlining work undertaken </li></ul></ul><ul><ul><li>Key conclusions </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Budget proposals </li></ul></ul>
  9. 9. and then... Implement Changes Test / Review Improve Test / Review
  10. 10. the talent… <ul><li>Brian O’Donnell </li></ul><ul><ul><li>Digital Strategy Consultant, TMS </li></ul></ul><ul><ul><li>Direct Marketing Manager, Suttons </li></ul></ul><ul><ul><li>Head of Business Development, Universal </li></ul></ul><ul><ul><li>Head of Customer Acquisition, Britannia Music </li></ul></ul><ul><ul><li>MBA </li></ul></ul><ul><ul><li>MIDM </li></ul></ul><ul><ul><li>Google AdWords qualified </li></ul></ul>
  11. 11. the talent… <ul><li>David Wilson </li></ul><ul><ul><li>Digital Strategy Consultant, TMS </li></ul></ul><ul><ul><li>Digital Strategy Director, Chemistry Communications </li></ul></ul><ul><ul><li>Managing Director, Chemistry Digital </li></ul></ul><ul><ul><li>Managing Director, PDG Graphics </li></ul></ul>
  12. 12. your investment Each company’s website & their digital marketing strategy is unique to them but typically the audit costs around £2,500 + VAT + expenses. A specific & detailed quotation will be submitted after initial consultation for approval. £
  13. 13. the return <ul><li>A return on investment driven by... </li></ul><ul><ul><li>increased efficiency & effectiveness of marketing spend - online & off-line </li></ul></ul><ul><ul><li>increased website traffic volumes </li></ul></ul><ul><ul><li>increased conversion rates of visitors to action &/or purchases </li></ul></ul><ul><ul><li>increased volumes of leads & enquiries </li></ul></ul><ul><ul><li>reduced shopping basket &/or sales funnel abandonment </li></ul></ul>£££
  14. 14. Want to talk about it? Call us for an initial consultation on 0845 201 1618 or email [email_address]

×