The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
17. Act  Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
Follow hyperlocal TMG <ul><li>OverEindhoven.nl </li></ul><ul><li>OverWoerden.nl </li></ul><ul><li>OverZwolle.nl </li></ul>...
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The hyperlocal attitude

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The hyperlocal attitude was based on research, experience and policy. How should a hyperlocal blogger / journalist / contentmanager / communitymanager act in order to be successful? These 20 rules might help.

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The hyperlocal attitude

  1. 1. The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  2. 2. Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  3. 3. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  4. 4. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  5. 5. 2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  6. 6. 3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  7. 7. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  8. 8. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  9. 9. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  10. 10. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  11. 11. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  12. 12. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  13. 13. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  14. 14. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  15. 15. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  16. 16. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  17. 17. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  18. 18. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  19. 19. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  20. 20. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  21. 21. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  22. 22. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  23. 23. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  24. 24. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA
  25. 25. Follow hyperlocal TMG <ul><li>OverEindhoven.nl </li></ul><ul><li>OverWoerden.nl </li></ul><ul><li>OverZwolle.nl </li></ul><ul><li>OverHeino.nl </li></ul><ul><li>Blog: dodebomen.nl </li></ul><ul><li>Twitter: @brewbart </li></ul><ul><li>[email_address] </li></ul>Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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