Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PR vs trusted stories in innovative ecosystem

474 views

Published on

the importance of trusted storytelling for business in an innovative ecosystem. Mind you: This is a concept, it needs te get better.

Published in: Business
  • Be the first to comment

PR vs trusted stories in innovative ecosystem

  1. 1. trust replaces PR bart brouwers, @brewbart, January 3, 2016 the importance of trusted storytelling in an innovative ecosystem
  2. 2. trust replaces PR This is a concept. bart brouwers, @brewbart, January 3, 2016
  3. 3. trust replaces PR This is a concept. Don’t worry. It will get better. bart brouwers, @brewbart, January 3, 2016
  4. 4. trust replaces PR trusted stories make innovative business bart brouwers, @brewbart, January 3, 2016
  5. 5. innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  6. 6. innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  7. 7. interested audiences innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  8. 8. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  9. 9. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value ? ? bart brouwers, @brewbart, January 3, 2016
  10. 10. interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  11. 11. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value bart brouwers, @brewbart, January 3, 2016
  12. 12. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  13. 13. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  14. 14. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) ??? bart brouwers, @brewbart, January 3, 2016
  15. 15. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) journalism? bart brouwers, @brewbart, January 3, 2016
  16. 16. valuable stories interested audiences Funders, investors, clients innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) story telling bart brouwers, @brewbart, January 3, 2016
  17. 17. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  18. 18. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) bart brouwers, @brewbart, January 3, 2016
  19. 19. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) portfolio bart brouwers, @brewbart, January 3, 2016
  20. 20. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) portfolio bart brouwers, @brewbart, January 3, 2016
  21. 21. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  22. 22. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  23. 23. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  24. 24. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  25. 25. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  26. 26. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio bart brouwers, @brewbart, January 3, 2016
  27. 27. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business bart brouwers, @brewbart, January 3, 2016
  28. 28. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  29. 29. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  30. 30. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  31. 31. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio business government knowledge institutes corporates bart brouwers, @brewbart, January 3, 2016
  32. 32. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio government knowledge institutes corporates business bart brouwers, @brewbart, January 3, 2016
  33. 33. valuable stories interested audiences Funders, investors, clients basic trusted source innovative companies trust trust Innovative (High Tech) Value > trusted stories > Business Value PR (non trusted source) trust highly trusted sources portfolio government knowledge institutes corporates business bart brouwers, @brewbart, January 3, 2016
  34. 34. trusted stories make innovative business bart brouwers, @brewbart, January 3, 2016

×