Mgl hogeschool zuyd 13032014

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innovation in media session for Hogeschool Zuyd at MGL Sittard

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Mgl hogeschool zuyd 13032014

  1. 1. Going Local in Limburg: building communities & entrepreneurship - Sittard, 13 maart 2014
  2. 2. Pleased to Meet You!
  3. 3. The Hyperlocal Highway
  4. 4. The Hyperlocal Highway
  5. 5. Goals dichtbij.nl (dd 2010) • A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – device independent, well timed Interactive, community-oriented • Sustainable businessmodels around the offered hyperlocal information No editorial freedom without business • A way for journalism to reinvent itself Professional skills + amateur wisdom
  6. 6. How did we start? • 4 task forces (Feb-June 2010) •ICT, Content, Business, Marketing • 4 pilots (started august 2010) •1 Commercial, 1 Community, 2 Aggregation • Project Team, (6 people) • Platform: Open Source Drupal • Businessplan based upon pilot-learnings • National Roll Out started June 1, 2011
  7. 7. And now… • Dichtbij is integrated in HMC (regional and local newspapers) • 45 active platforms, 100’s of subs, 400 “light” • 140 employees, 150,000 active users (“co-writers”) • 2.5M uv’s, 5M visitors, 20M pv’s • Making good mone, but sustainable in this form?
  8. 8. (from: TMG 2013, presented on March 12, 2014)
  9. 9. What we learned • Journalism can be a two way business • An active community means returning visitors & content • Social Media essential in community building • “Urgent” news (accidents etc) is needed for peaks, pv’s • Aggregation offers a safety net for news • Go fast, make mistakes - but don’t be wrong for long • Independence from traditional structures is key, as long as you keep looking for company-opportunities • Development, content and sales in ONE team • Tech & Content are pillars, but… • …describe your businessmodels before starting
  10. 10. In Short: • An attitude that reflects the needs & opportunities of the community you are working with • Closest possible cooperation between editorial and commercial activities, people
  11. 11. In Short: • An attitude that reflects the needs & opportunities of the community you are working with • Closest possible cooperation between editorial and commercial activities, people
  12. 12. The fields of Journalism are turned upside down From a walled garden… …to an open greenfield
  13. 13. …a very crowded greenfield
  14. 14. And if everything moves… •An ambitious, entrepreneurial journalist will have to move along (and be flexible on the way)
  15. 15. Find your own answers • It’s up to every individual new journalist to show how relevant or (in)dispensable he is • There are many ways to do so. Choose the way the fits you best. • Always be aware of the changed & changing circumstances
  16. 16. Core Values
  17. 17. Finding the truth
  18. 18. Accurate Finding the truth
  19. 19. Accurate Explaining Finding the truth
  20. 20. Curious Accurate Explaining Finding the truth
  21. 21. Curious Complete Accurate Explaining Finding the truth
  22. 22. Those were the core values for ages in Journalism
  23. 23. Those were the core values for ages in Journalism
  24. 24. © glennsasscer.com
  25. 25. New needs for the professional and his Castle
  26. 26. Break down the castle
  27. 27. Break down the castle
  28. 28. Think niche
  29. 29. Think niche Where is the (local) relevance?
  30. 30. Be personal © Rikkert Walbeek
  31. 31. No deadlines: publish timely
  32. 32. Be Easy-to-Use
  33. 33. Be transparant
  34. 34. Mistakes are no #Fail
  35. 35. …outside knowledge Combine…
  36. 36. …outside knowledge Combine… …with your own skills
  37. 37. Be involved
  38. 38. Cooperate…
  39. 39. …with your audience too
  40. 40. Curate (the web is a gold mine)
  41. 41. Be entrepreneurial
  42. 42. Collect small change
  43. 43. Embrace the community
  44. 44. Embrace the community …and be embraced
  45. 45. (you’re not in the charity business…) And somewhere, find a business…
  46. 46. The Old Business Model © PJ Cook
  47. 47. Old Media Power #1
  48. 48. Old Media Power #1
  49. 49. Old Media Power #2
  50. 50. Old Media Power #2
  51. 51. Old Media Power #3
  52. 52. Old Media Power #3
  53. 53. The business Model has been Broken …and whatever we try, we don’t succeed in fixing it
  54. 54. The Business Model is Gone • Consumers think that information should be free
  55. 55. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway
  56. 56. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources
  57. 57. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting
  58. 58. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore
  59. 59. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion
  60. 60. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex
  61. 61. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex + Pax Brittanica complex
  62. 62. The Business Model is Gone • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex + Pax Brittanica complex • Second best is good enough
  63. 63. But it’s not all misery There are Opportunities too
  64. 64. Examples? How about 33?
  65. 65. Sponsoring
  66. 66. Service
  67. 67. Expertise
  68. 68. Marketing vehicle
  69. 69. Supply & Demand (C2C)
  70. 70. E-commerce
  71. 71. Utilize your Community
  72. 72. Events
  73. 73. Republish
  74. 74. Intelligent ads
  75. 75. Shared content, shared ads
  76. 76. Groupdeals
  77. 77. Affiliate marketing
  78. 78. White label
  79. 79. Subsidies
  80. 80. Angels
  81. 81. Crowdfunding
  82. 82. Memberships
  83. 83. Reader Funded Journalism
  84. 84. Community management à la carte
  85. 85. Non profit
  86. 86. Micropayments
  87. 87. After Content Payments
  88. 88. Native Advertising
  89. 89. Journalist-for-sale
  90. 90. Incubator / Shareholdership
  91. 91. Journalist as a platform
  92. 92. Paywalls
  93. 93. Social
  94. 94. Freemium
  95. 95. Gaming
  96. 96. Bars
  97. 97. Going Local in Limburg: building communities & entrepreneurship Bart Brouwers brewbart@gmail.com Twitter: @brewbart Blogs: dodebomen.nl nadedeadline.nl

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