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dichtbij.nl: community & entrepreneurship

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"Put Local and Hyperlocal Content at the Heart of your Future Projects". De titel van de conferentie was behoorlijk dwingend. Voor de presentatie die ik er mocht geven, was dat niet de bedoeling. Meer een aansporing voor iedereen die actief wil zijn op het hyperlokale terrein, om toch vooral twee aspecten niet te vergeten: de community en het ondernemerschap.

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dichtbij.nl: community & entrepreneurship

  1. 1. dichtbij.nl: community & entrepreneurship WAN/IFRA, La Défense, Paris 27 June 2011
  2. 2. dichtbij.nl: community & entrepreneurship WAN/IFRA, La Défense, Paris 27 June 2011
  3. 3. we are(dichtbij = close to me)
  4. 4. The Hyperlocal Highway
  5. 5. Goals• A hyperlocal, hyperpersonal, hypersocial platform for every Dutch citizen – mobile & web, well timed• Sustainable businessmodels around the offered hyperlocal information• A way for journalism to reinvent itself
  6. 6. What did we do?4 task forces (feb-june 2010) • ICT, Content, Business, Marketing4 pilots (started august 2010) • 1 Commercial, 1 Community, 2 AggregationProject Team, (6 people)Platform: Open Source DrupalBusinessplan based upon pilot-learningsNational Roll Out started June 1
  7. 7. What we learnedJournalism can be a two way businessAn active community means returning visitorsSocial Media essential in community buildingHot news is needed for peaksAggregation offers a safety net for newsGo fast, make mistakes - but don’t be wrong for longTech & Content are pillars, but……describe your businessmodels before starting
  8. 8. http://youtu.be/ZxoOhfD0aVI
  9. 9. In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people
  10. 10. In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people
  11. 11. In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people
  12. 12. We all know…• Journalisms first obligation is to the truth.• Its first loyalty is to the citizens.• Its essence is discipline of verification.• Its practitioners must maintain an independencefrom those they cover.• It must serve as an independent monitor of power.• It must strive to make the news significant,interesting, and relevant.• It must keep the news comprehensive, proportional.• Its practitioners must be allowed to exercise theirpersonal conscience.
  13. 13. Yes, this all helps
  14. 14. Yes, this all helps…but is it enough?
  15. 15. © glennsasscer.com
  16. 16. The Professional & His Castle
  17. 17. What’s really shapingjournalism’s future: attitude
  18. 18. Break down the Castle
  19. 19. Think Niche Where is thelocal relevance?
  20. 20. Get Personal © Rikkert Walbeek
  21. 21. Publish Real-Time
  22. 22. Be Easy-to-Use
  23. 23. Be Transparant
  24. 24. Mistakes are no #Fail
  25. 25. Combine… …outsideknowledge …with your own skills
  26. 26. Be Involved
  27. 27. Collaborate, don’t Invent
  28. 28. Mutualize
  29. 29. Act Entrepreneurial
  30. 30. Pile up Small Change
  31. 31. Grab the Community
  32. 32. tips
  33. 33. More tips
  34. 34. Beware of poison in theneighbourhood!
  35. 35. I was arrested but I didn’tsteal anything
  36. 36. I’m sorry!
  37. 37. Fighterplanes above Rotterdam!
  38. 38. New species inthe coast area
  39. 39. Report fromcity council
  40. 40. This site isworthless!
  41. 41. In Short: An attitude that reflects theneeds & opportunities of thecommunity you are working with Closest possible cooperationbetween editorial and commercialactivities, people
  42. 42. Traditional roles in mediaJournalist Uitgever Sales
  43. 43. Entrepreneurial JournalistJournalism Sales Publisher Marketeer, Niche journalist SEO-manager Communitymanagement
  44. 44. The entrepreneurial journalist: Helps our clients in their communication Is always open for business opportunities Is creative and pro-active Listens to the needs of our sales experts Finds or creates the content that’sinteresting for both client and audience Operates as if dichtbij’s P&L is his own Is a journalist and acts like one.
  45. 45. “Pushing the envelope” (http://t.co/Qe6CQtH)
  46. 46. Silly Bandz on sale now, atyour local store
  47. 47. Help fromour parentcompany
  48. 48. SEO
  49. 49. Testimonials
  50. 50. Look for News
  51. 51. Eventreporting
  52. 52. And now… TMG is investing in dichtbij From 3 pilots to national 85 active platforms, 400 “light” From 10 people to 100+ Central & local marketing Connections with TMG-brands We’re making money
  53. 53. we are @More: slideshare.net/brewbart bartbrouwers@dichtbij.nl twitter: @brewbart

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