17. Take up of Bank of America Mobile (App Phone) Internet Banking
5000000
4000000
3000000
2000000
1000000
Aug-07Oct-07
Dec-07 Feb-08
Apr-08 Jun-08
Aug-08 Oct-08
Dec-08 Feb-09
Apr-09 Jun-09 Aug-09 Oct-09 0
Dec-09
Feb-10
Apr-10
19. Slow Mobile App Involvement
• 8,012 FDIC Insured Institutions in the USA
As at Q1 2010
• Dedicated iPhone Apps: 257
• Specialized Mobile Websites:54
• Android or other: 28
4.2%*
source: iTunes/Apple Inc, NetBanker.com, Mobile Phone McGee
* With confidence error adjustment
Who does your head of mobile report to?
20. Behavioral Shift
97% own a computer
94% own a mobile phone
76% use Instant Messaging
15% of IM users are logged on 24/7
34% use websites as their primary source of
news
28% author a blog and 44% read blogs
49% download music using peer-to-peer file sharing
75% of college students have a Facebook account
60% own some type of portable music and/or video
device such as an iPod
Source: Heidi Przybyla "Obama's `Youth Mojo' Sparks Student Activism, Fueling Campaign", Bloomberg.com (May 7,2007)
Source: Generation Y, Business Week, February 15 1999
21. THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption
3
MobilePayments gets us
Ubiquitous & Cashless
25. Why don’t we give our customers mobile
phones instead of checking accounts?
26. How will I apply for a credit
card if there is no plastic?
27.
28.
29.
30. Hot mortgage deals*
Citibank offset 6.5% 14 years
HSBC Fixed Rate 5.75% 18 years
Bank of America 5.65% 18 years
More deals
*Based on 30% deposit and
mean value of houses in street $765,452