Classic Rock Coffee Co. (CRCC) was created from a love of coffee
and a love of great classic rock music. Zeppelin, The Who, Pink
Floyd, The Beatles, CCR, Elvis, AC/DC, ZZ Top, Fleetwood Mac…
this list could go on forever.
Since coffee is a stimulant, we thought it made sense to create a
concept that is an alternative to the laid back, read a book and take
a nap, type of coffee shop. Our tag line says it all “Our Coffee
Our International Headquarters is in Springﬁeld, MO, and CRCC has
been offering franchises since 2013.
Step through our doors and you’ll know we are
not like any other coffee shop you’ve ever
seen, tasted, or heard. Unlike typical laid back,
read a book and take a nap coffee shops,
we’re a rock n roll infused, specialty coffee,
java joint. Classic rock music plays through an
awesome sound system; espresso based
drinks crafted right in front of you; guitars,
albums and memorabilia everywhere; and
comfy seating. You can get your drink to go, or
sit down, relax and get “Comfortably
Numb” (you know, the Pink Floyd song).
We deal in specialty coffees, which are
deﬁned as quality crafted coffee-based
beverages. Beverages are based on
beans that have been grown in speciﬁc
regions in various geographical areas, and
meet the highest standards for green
coffee along with exceptional standards for
roasting, storing and brewing.
Our concept is truly unique, innovative and
fun. Not only do customers drive across
town to see what we are about, but
potential employees seek us out, as they
recognize our methods, standards and
procedures as top in the industry.
CRCC sources our green coffee
beans from primarily from
Guatemala, Costa Rica, Brazil,
They are very unique, because:
• We get the 1st pick of the harvest
(in other words, they are the
BEST beans from the farm.
• We get single origin coffees. They
are not blended, naturally
ﬂavored, and the highest quality.
The 14 Day Rule.
CRCC is unique in the fact that we ONLY serve coffee to customers
that has been roasted within the last 14 days … regardless of where
our stores are in the world. Why? Because after day 14 coffee begins
to lose is ﬂavor, and we can’t have that happen for our customers!
Kent Morrison – Managing Member
Mr. Morrison has been our Managing
Member since our inception. In 2003, Mr.
Morrison founded and developed Shake
This in Springﬁeld, Missouri. In 2011, Mr.
Morrison relocated the Shake This
distribution center to Springﬁeld, Missouri
and built the ﬁrst Classic Rock Coffee Co.
Brett Payne – Director of Franchise Operations
Mr. Payne joined Classic Rock Coffee Co. in
January 2013. From September 2007 to
May 2012, Mr. Payne served as the Chief
Executive Ofﬁcer for Endis, Inc. in