Increasing the pie

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Presented by Richard Ward, Managing Director of Seawind Catamarans / Corsair Marine, at the 2011 Australian Sailing Summit. Created by Brent Vaughan.

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Increasing the pie

  1. 1. INCREASINGTHE SIZE OFTHE PIEA multihull perspectiveBy Richard Ward - Seawind Catamarans / Corsair Marine
  2. 2. OUR DESIGNPHILOSOPHY?
  3. 3. 1. GOOD PERFORMANCE
  4. 4. 2. OCEAN CAPABLE
  5. 5. 3. FUN TO SAIL
  6. 6. 4. EASY TO SAIL
  7. 7. 5. FAMILY FRIENDLY
  8. 8. 1+2+3+4+5=SEAWIND’S SUCCESS
  9. 9. Percentage of Bareboat Fleet That is Multihull Multihulls have increased significantly in the bareboat fleet since 2006INCREASING POPULARITY 11 Source: 2010 North American Sailing Industry Study *Source: 2010 North American Sailing Industry Study
  10. 10. FAMILIESSAILINGTOGETHER
  11. 11. COUPLESSAILINGTOGETHER
  12. 12. WHAT DO THEY WANT?
  13. 13. ComfortWHAT DO THEY WANT?
  14. 14. Comfort Ease of SailingWHAT DO THEY WANT?
  15. 15. Comfort Ease of Sailing WHAT DO THEY WANT?Entertaining
  16. 16. Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining
  17. 17. Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal
  18. 18. Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal
  19. 19. Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal Relaxation - not sport
  20. 20. Safety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? No HassleEntertaining Family Appeal Relaxation - not sport
  21. 21. Safety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? Performance No HassleEntertaining Family Appeal Relaxation - not sport
  22. 22. Get home fastSafety Normal Clothes Comfort Ease of Sailing WHAT DO THEY WANT? Performance No HassleEntertaining Family Appeal Relaxation - not sport
  23. 23. WHAT DO THEYREALLY WANT?
  24. 24. Young Kids = Fun & Safety WHAT DO THEYREALLY WANT?
  25. 25. Young Kids = Fun & Safety Teenage Boys = Excitement WHAT DO THEYREALLY WANT?
  26. 26. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT?
  27. 27. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT? Women = Comfort
  28. 28. Young Kids = Fun & Safety Teenage Boys = ExcitementTeenage Girls = Space & Relaxation WHAT DO THEY REALLY WANT? Women = ComfortMen = Share with Family & Friends
  29. 29. BUT WHATHAPPENEDTO THESAILING?
  30. 30. WHAT DO THEY GET?
  31. 31. Traditional Sailing IdealsWHAT DO THEY GET?
  32. 32. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?
  33. 33. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?Limited Time / Limited Funds
  34. 34. Traditional Sailing Ideals Competition - Motor boats, Motor Cars, Motor HomesWHAT DO THEY GET?Limited Time / Limited Funds Too Hard to learn how to Sail
  35. 35. TAKE THE HUMBLETRAILER SAILOR
  36. 36. TAKE THE HUMBLE TRAILER SAILORCheap
  37. 37. TAKE THE HUMBLE TRAILER SAILORCheapFun
  38. 38. TAKE THE HUMBLE TRAILER SAILORCheapFunPopular
  39. 39. TAKE THE HUMBLE TRAILER SAILORCheapFunPopularTransportable
  40. 40. TAKE THE HUMBLE TRAILER SAILORCheapFunPopularTransportableDead!
  41. 41. SO FAR SO GOOD
  42. 42. SO FAR SO GOOD Lovely day for a sail Sheryl
  43. 43. SO FAR SO GOOD Lovely Yes, lovely day for a sail Barry Sheryl
  44. 44. STILL OK
  45. 45. Whichway do Iwind this Barry? STILL OK
  46. 46. The other Which way Sherylway do Iwind this Barry? STILL OK
  47. 47. THE PROBLEMS START
  48. 48. THE PROBLEMS START Howmuch longer Barry?
  49. 49. THE PROBLEMS START How As longmuch longer as it takes Barry? Sheryl
  50. 50. THEN PROBLEMS REALLY START
  51. 51. THEN PROBLEMS REALLY START When do we get home Barry?
  52. 52. THEN PROBLEMS REALLY START When do we get Its not a home speed boat Barry? Sheryl
  53. 53. PROBLEM SOLVED
  54. 54. CONSIDER THEMACGREGOR 26
  55. 55. CONSIDER THEMACGREGOR 26 Sailing + 25 knots Motoring 36,000 boats built by MacGregor
  56. 56. CONSIDER THE CORSAIR
  57. 57. Sailing at15 knots 1,800 boats built by CorsairCONSIDER THE CORSAIR
  58. 58. CONSIDER A CATAMARAN
  59. 59. JUST BESURE YOU
  60. 60. CONSIDER THECOMPETITION
  61. 61. CONSIDER THECOMPETITION
  62. 62. Power Boats CONSIDER THE COMPETITION
  63. 63. Power Boats CONSIDER THE COMPETITION
  64. 64. Power Boats Holidays CONSIDER THE COMPETITION
  65. 65. Power Boats Holidays CONSIDER THE COMPETITION
  66. 66. Power Boats Holidays CONSIDER THE COMPETITION Cars
  67. 67. Power Boats Holidays CONSIDER THE COMPETITION Cars
  68. 68. Power Boats Holidays CONSIDER THE COMPETITIONProperty Cars

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