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Social Media Tools For Stronger Practice


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A short workshop given to community health nurses. Mostly an introduction to social media "thinking" and tools especially for groups interested in health 2.0.

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Social Media Tools For Stronger Practice

  1. 1. Social Media – a workshop for health care practitioners<br />Workshop Wiki<br />
  2. 2. Brent MacKinnon – My Path to the Social Web (click image for portfolio) <br />
  3. 3. What is Social Media?<br /> Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.<br />
  4. 4.
  5. 5. What is Social Media<br />
  6. 6. Why Use Social Media?<br />
  7. 7. The percentage of adults who look online for health information.<br />61%<br />
  8. 8. The percentage of Generation X internet users (ages 33-44) who buy products online<br />81%<br />
  9. 9. The percentage of e-patients who have read someone else&apos;s commentary or experience about health or medical issues on an online news group, website, or blog<br />41%<br />
  10. 10. Questions to Consider – strategy?<br />
  11. 11. Publish a blog<br />Publish your own Web pages<br />Upload video you created <br />Upload audio/music you created<br />Write articles or stories and post them<br />Creators<br />Post ratings/reviews of products/services<br />Comment on someone else’s blog<br />Contribute to online forums<br />Contribute to/edit articles in a wiki<br />Critics<br />Use RSS feeds<br />Add “tags” to Web pages or photos<br />“Vote” for Web sites online<br />Collectors<br />Maintain profile on a social networking site<br />Visit social networking sites<br />Joiners<br />Read blogs<br />Watch video from other users<br />Listen to podcasts<br />Read online forums<br />Read customer ratings/reviews<br />Spectators<br />None of the above<br />Inactives<br />The Social Technographics™ Ladder<br />Taken together, these groups make up the ecosystem that forms the groundswell. <br /><ul><li>By examining how they are represented in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers.</li></ul>Groups include people participating in at least one of the activities monthly.<br />
  12. 12. This is you and your customers in the groundswell<br />Sexual Health Clinics<br />
  13. 13. Ladder of<br />social participation<br />Creators<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />
  14. 14. Key Roles & Groundswell Objectives<br />
  15. 15. Social Media Work in York Region<br />Social Media Tools for Work & Learning (Blog)<br /> <br />Streetjibe - addressing youth poverty in York Region (Blog)<br /> <br />HALT - Youth Community Mapping Project (Blog)<br /> <br />Harm Reduction Coalition for of York Region (Wiki)<br /> <br />The PhotoVoice Project - VoiceThread for feedback and dialogue(community advocacy)<br /> <br />
  16. 16. Social Media Work in York Region<br />York Region Health Department - Infectious Disease Control Division (Wiki)<br />Housing Outreach Transitional Support project (Ning Network)<br /> A Learning Network Map of Youth Services in York Region - Youth Collaborative Service Map (Online mapping software)<br /> The Recovering - Consumer Survivor Play - DVD prodution(YouTube interview with cast member Alex)<br />  Workshops - Homeless Coalition of Windsor-Essex;(wiki)<br /> Research & Information Mobilization (wiki)<br /> Teens Talking About Mental Illness - the York Region TAMI Coalition (wiki)<br />National Mental Health Week - Presentations & Interviews of Consumer Survivors/Staff (DVD production in progress)<br />
  17. 17. Health Services in the groundswell<br />What Hospitals are Doing in Social Media <br />10 Tips for How to Use Web 2.0 in Medicine <br />The Health 2.0 Wiki<br />Pew Internet – Social Media’s Promise for Public Health (a ton of relevant reports)<br /> – because health professionals can’t do it alone<br />
  18. 18. Resources used in presentation<br />Socialbrite – social tools for social change (community) <br />We Are Media Project – the social media starter kit for non-profits (community)<br />Commoncraft – blogs in plain English<br />Health nexus today – Blog<br />SocialbySocial – a practical guide to using new technologies to deliver social impact (community)<br />Groundswell – Josh Bernoff; Charlene Li<br />Beth’s Blog – How Non Profits Can Use Social Media<br />Bamboo Project – Michele Martin<br />Larkin Street Youth Services – San Francisco (youth pictures)<br />
  19. 19. Brent MacKinnon<br />P 905.713.6604<br />C 905.751.6075<br /><br />Presented by Social Media Tools 2009/07/17<br />