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Social Learning & Working Smarter Framework Through Social Media

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Social Learning & Working Smarter Framework Through Social Media

  1. 1. Social Learning & Working Smarter Through Social Media<br />
  2. 2. Brent’s Consulting Role <br /> Through my company, Social Media Tools for Work and Learning, I help organizations identify, establish, and improve their social media and communication practices. <br /> Through my seminars, I can provide your employees with the tools and understanding to implement an efficient social media strategy and infrastructure.<br />I can help your organization achieve:<br /> Improved performance and financial results;<br /> Stronger relationships inside and outside the organization; <br /> Increased innovation and collaboration;<br /> Dynamic community participation and commitment.<br />
  3. 3. Presentation <br />
  4. 4. Presentation Resources and Feedback<br />Open Atrium Support site.<br />http://www.support.socialmediatools.ca/<br />Create new account, enter user name & password, choose “Join Social Learning & Working Smarter Through Social Media”. Change password when you are on site.<br />
  5. 5. Open Atrium – My Collaboration Support Site<br />
  6. 6. Background – Social Media<br />
  7. 7. My Starting Points<br />
  8. 8. New Challenges<br />
  9. 9. Organization’s Image or Presence Before the Social Web<br />
  10. 10. Work Performance Challenges for Nonprofits(that social practices & media could address) <br />
  11. 11. What is Social Media?<br />
  12. 12. A Social Media Framework that Supports:<br />
  13. 13. A Framework Built on Sense Making<br />
  14. 14. The ULDA Framework<br />
  15. 15. Module 1 - Social (Relationship)Strategy<br />As an organization, formulate a strategy that guides and supports your online presence and use of online social technologies. <br />Your strategy will involve all facets of the organization.<br />
  16. 16. Social Media Strategy<br />
  17. 17. The American Red Cross – Social Media Policy Guide<br />
  18. 18. Example – Libraries or Museums<br />
  19. 19. Module 2 - Social Media Objectives<br />Leveraging and enabling social media for specific purposes.<br />
  20. 20. Social Media Objectives <br />
  21. 21. Different Objectives – Different Tools<br />
  22. 22. Module 3 - Social Media Tools<br />How we engage, build and support relationships that matter. <br />
  23. 23. Social Media Tools<br />
  24. 24. Example – Social Causes<br />
  25. 25. Collaborative Map Example<br />
  26. 26. Module 4 - Social & Network Learning<br />Working Smarter through Social Media and Social Learning<br />
  27. 27. Social & Network Learning <br />
  28. 28. Social & Network Learning<br />
  29. 29. Example - Twitter<br />
  30. 30. Evolution: How Social Learning Works with Social Media for Powerful Results<br />
  31. 31. Evolving: The Social Non Profit/Business<br />
  32. 32. Social Non Profit/Business<br />Working Smarter Culture<br />
  33. 33. Work is in a state of transformationThree Converging Workforce Trends:<br />Source: The New Social Learning – Bingham and Conner 2010<br />
  34. 34. Social Media + Social Learning<br />
  35. 35. Example – Supporting Isolated Groups<br />
  36. 36. Multi Agency Collaboration Wiki <br />
  37. 37. Jay Cross – The Working Smarter Fieldbook 2010<br />“Working smarter is the key to sustainability and continuous improvement. The accelerating rate of change in business forces everyone in every organization to make a choice:<br />Learn while you work or become obsolete.” <br />
  38. 38. Work has Changed<br />Convergence of Social Learning, Social Media and Working Smarter<br />A few illustrations – Sources<br />Harold Jarche - Internet Time Alliance<br />Marcia Conner – The New Social Learning: A Guide to Transforming Organizations Through Social Media<br />Beth Kanter – How Networked Non Profits are Using Social Media to Power Change<br />
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  40. 40. Work has Changed<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. Informal Learning<br />
  46. 46.
  47. 47.
  48. 48.
  49. 49. Social Learning & Working Smarter Through Social Media – ULDA Framework<br />Visit the ULDA support site; <br />Make a comment about the presentation; Download slides & notes;<br />http://www.support.socialmediatools.ca/<br />
  50. 50. Brent MacKinnon<br />brent@socialmediatools.ca<br />http://socialmediatools.ca<br />905.751.6075<br />
  51. 51. How Much Time to do Social Media? Beth Kanter<br />
  52. 52. How Much Time to do Social Media? Beth Kanter<br />
  53. 53. Questions<br />

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