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Executive Directors & Non Profit Leaders: Overcoming Your Anxiety about Sharing Online


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Executive Directors & Non Profit Leaders: Overcoming Your Anxiety about Sharing Online

  1. 1. Overcoming Anxiety About Online Sharing<br />
  2. 2. Background – Social Media<br />
  3. 3. Social Media Groundswell <br />
  4. 4. New Challenges for Leaders <br />
  5. 5. New Worries for Leaders<br />
  6. 6. Anxiety<br /> Anxiety is considered to be a normal reaction to a stressor. It may help a person to deal with a difficult situation by prompting one to cope with it. <br />Wikipedia<br />
  7. 7. Staff & Organizational Sharing<br />My view: <br />When social media tools are integrated within the goals of the organization and the social learning activities of staff, there is an increase in staff and organizational performance in and outside the organization.<br />
  8. 8. Media & PR Role of Leaders Before the Social Web<br />
  9. 9. Organization’s Reputation or Presence Before the Social Web<br />
  10. 10. Understanding Social Media<br />
  11. 11. Social Media + Social Learning = Sharing<br />
  12. 12. New Organizational Structure<br />Slide is from Harold Jarche’s blog.<br />
  13. 13. Technology Enabled <br />Working Smarter Culture<br />
  14. 14. Work has Changed<br />Slide is from Harold Jarche’s blog.<br />
  15. 15. New Role for Leaders <br />
  16. 16. What to Do?<br />
  17. 17. Remember - You Don’t Fit Your Organization into Social Media <br />You are in control<br />Social Media Fits in Your Organization<br />
  18. 18. Your organization’s goals & activities will determine the sharing and collaboration tools You Select <br />Figure out where social media fits in your organization’s goals and purpose. <br /> Then use the tools to increase staff and organizational performance and reach your goals. <br />
  19. 19. As a leader you have the planning and strategy skills<br />Knowing why you are sharing online will give you confidence and a base to find you voice and that of your organization.<br />
  20. 20. Elements of Sharing<br /><ul><li>Doing something with your online presence;
  21. 21. Having an organization blog;
  22. 22. Adopting an open leadership style – mentor/support;
  23. 23. Unleashing staff creativity & collaboration;
  24. 24. Supporting a learning culture in your organization;
  25. 25. Working smarter through social learning & social media;
  26. 26. Nurturing online learning communities;
  27. 27. Foster staff & organizational development through network learning: Personal/Org. Knowledge Mgt.</li></li></ul><li>Tips for Sharing<br /><ul><li>Listen First:   Before jumping in, it is useful to do some listening first.  Are there other organizations or businesses in your sector where CEOs or Executive Directors are using social media. 
  28. 28. Safe Place to Practice:  It is a good idea to do a little bit of coaching with your CEO or Executive Director to show them how Twitter works and to avoid too much "public learning."  
  29. 29. Pick a Small Project First:   Before launching a CEO blog or CEO Twitter account,  it might make sense for the CEO to start off using the organization's branded account or blog, particularly if they are not very comfortable with the tools or plan to devote a small amount of time.   
  30. 30. Share Unique CEO/Executive Director Insights: CEOs have perspectives that others in the organization may not.  Whether using Twitter or writing blog posts, they should share their thought leadership, know how, and vision with their fans and followers.   A good way to do this is share what they are reading and learning.
  31. 31. Let Them Be Who They Are:   CEOs and executive directors who are using social media, above, just need to be themselves and let their personality shine through.</li></ul>From Beth Kanter - Should CEOs and Executive Directors Use Social Media?<br />
  32. 32. An Exercise in Sharing<br /> Try the free Mindmeister Collaboration Mapping Tool.<br /> Go to this address: <br /> Read the instructions: Click on Add at the top of the screen and enter text in the new block you created.<br /> This is a dynamic map that can be sent to people for their contributions. Do you see any use for it in your organization?<br /><br />
  33. 33. Social Media - Network Learning<br />In a knowledge economy, the individual is the knowledge creator and relationships are the currency.<br /> Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 world is becoming more about your network than your current knowledge.<br />Harold Jarche<br />Internet Time Alliance<br />
  34. 34. Resources<br />How to Develop a Social Media Content Strategy (knowing your audience)<br /><br /> 10 Tips for Social Media Introverts (general guidelines)<br /><br /> Integrating Social Media into a Web Content Strategy (templates available)<br /><br />The Working Smarter Field Book – Jay Cross & Internet Time Alliance<br /><br />The New Social Learning – A Guide to Transforming Organizations Through Social Media – Marcia Conner & Tony Bingham<br /><br /> Social Media ROI – Managing & Measuring Social Media Efforts in Your Organization- Olivier Blanchard<br /><br />
  35. 35. Resources<br />We Are Visible – video instruction on how to set up Facebook & Twitter Account, start a blog with Wordpress -<br />Collaboration Map: Online Sharing Webinar -<br />Social Cast: The Future of Work: How to Calculate the ROI of Enterprise 2.0 (infographic)<br />Web Strategy: The many Challenges of Writing a CEO blog -<br />The Elders: World Leaders Online -<br /> Beth’s Blog: Should CEOs and Executive Directors Use Social Media?<br /> Skills 2.0: Web 2.0 Gives Learning Professionals an Aptitude Adjustment – Harold Jarche - Download PDF of the Article<br />
  36. 36. More Questions<br />
  37. 37. Brent’s Consulting Role <br /> Through my company, Social Media Tools for Work and Learning, I help organizations identify, establish, and improve their social media and communication practices. <br /> Through my seminars, I can provide your employees with the tools and understanding to implement an efficient social media program to meet your organization’s goals. <br />I can help your organization achieve:<br /> Improved performance and financial results;<br /> Stronger relationships inside and outside the organization; <br /> Increased innovation and collaboration;<br /> Dynamic community participation and commitment.<br />
  38. 38. Brent MacKinnon<br /><br /><br />905.751.6075<br />