How to Construct an Effective Social Media Post 5-13

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Step-by-step instructions on how to construct an effective social media post:
- Starting with identifying content worth sharing;
- How best to share it on Facebook, LinkedIn and Twitter; and
- How to gauge performance across channels.

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How to Construct an Effective Social Media Post 5-13

  1. 1. Digital Optimization Agency How to Construct a Social Media Post overviewdeck3/13
  2. 2. 1.  For reference, review my feeds on Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. to see first-hand how it works. –  Type in the site URL and add “brentdcampbell” (e.g., www.Facebook.com/brentdcampbell) 2.  Share content relevant to your expertise and that you think your network will value (slides 3,4). –  Save link to bitly. Copy and use the URL. 3.  Facebook (slides 5,6) – Call out best image, call to action. 4.  LinkedIn (slide 7) -> Twitter (slide 8). 5.  Track results. Optimize (slide 9). Steps:
  3. 3. •  Find content your network will value - News.me, LinkedIn Today, etc. –  News.me below. Register your Twitter account online (left), receive an email every morning (right) with the most-shared articles in your network. Content:
  4. 4. •  10 Types of Content people crave: –  http://pinterest.com/pin/102668066476450361/ Content:
  5. 5. •  Blueprint for the perfect post: http://pinterest.com/ pin/ 102668066475973035/ Facebook:
  6. 6. •  Save article URL in bitly (slide 10), copy and paste into “Update Status” box. Construct the post to ensure the associated image formats correctly. •  Craft a compelling comment. The fewer characters the better, but be sure to add a substantive intro that motivates your connection to click through. •  For maximum clicks, publish at 8am, or 6pm. Facebook:
  7. 7. •  Set LinkedIn to post to Twitter. Apply a similar process as to Facebook; Keep it to fewer than 140 characters, but be sure to add real insight. Construc)ng  the  post  in   LinkedIn.  Sharing  through   “LinkedIn  +  Twi;er”   Here’s  how  it  looks:   LinkedIn:
  8. 8. •  Upon posting to LinkedIn, publishes automatically on Twitter. •  Depending on your social media goals, Twitter and LinkedIn are likely for professional posts and Facebook personal. Came  in  directly  through  LinkedIn.   Twitter:
  9. 9. 25  clicks  (good)   Facebook  drives  more  than  half  the  clicks   Notably,  David  (slide  6)  and  Chris  (slide  7)  are   influencers  in  the  space.  So  it’s  the  quality  of   interac)on,  not  quan)ty,  if  your  goal  is  to  be  a   thought  leader.     Optimize: •  Track results (clicks, likes, retweets, etc.). Post more content that drives clicks, improving Facebook EdgeRank position.

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