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Guest lecturer, Brent Collins, delivers a presentation to the University of Louisville eMBA students regarding Urban Development in Louisville's SoBro District. Luckett & Farley, the city's oldest architecture and engineering firm, calls SoBro home. It has played a role in the original urban development of Louisville beginning in 1853, with some of the firm's historical structure still present in the neighborhood. While many studies have been conducted in recent past, the "no man's land" of downtown is searching for an identity and beginning to organize its stakeholders to play a critical role in helping Louisville realize a strong Fourth Street Corridor from Main Street to Churchill Downs.